LALIGA continues its list international route recently completed three projects in the UK and on the Asian continent. Activations that brought together local football clubs, as well as sponsors and institutions, as part of the “Power of Our Football” initiative, which is part of LALIGA’s internationalization strategyThis is stated in a statement by the Spanish Professional Football Association.

The project, carried out in the United Kingdom, took place in particular in a town in Wales called “Llanfairpwllgwyngyllgogerychwyrndrobwlllllantysiliogogogoch’, which thus boasts “one of longest names in the world” A partnership agreement has been reached with local CPD club Llanfairpwll FC which will see the LALIGA double ‘LL’ symbol featured on the ‘front of the team’s jerseys’ as well as on the numbers with team sponsor Avery Dennison.

On the other hand, in Malaysia and Thailand, the activities involved “the participation of local artists” who “transformed and renovated various spaces to celebrate the presentation of LALIGA’s new identity.” In addition, various projects to popularize sports among the youth of these countries were presented.

In this sense, the presentation of the project in Malaysia was attended by Santiago Lozano, head of the Spanish business in Malaysia, and also with the virtual participation of Rafael Contreras, vice president of Cádiz CF, who presented a strategic sports agreement which the club signed with local team KL City FC. The day was also used to launch the third LALIGA Youth Tournament and unveil the LALIGA mural, “a work of art created in collaboration with the artist group Project ZeroSix that symbolizes the LALIGA Second Chance project for Southeast Asia.” according to the organization’s statement.

In the case of Thailand, LALIGA began with the “revitalization of Wat Pramai Yikawat (Sansawat Wittayahan) Ko Kret” school, located in the Thai province of Nonthaburi, by “Muay” street artist Piyasak Keavsa, allowing the interior to be renovated. football field “after years of flooding problems”. An action that will continue with the reconstruction of the canteen of this community.

Ecosystem

Interest in Spanish football at international level has grown exponentially in recent years. LALIGA, as part of its internationalization strategy, aims to:create a community of fans around the world”, the organization reported.

In this context, LALIGA’s global expansion includes 11 international offices, a network of 44 LALIGA Global Network delegates and various joint ventures in different parts of the world, such as Relevent for the USA and Mexico, SFCM (Spanish Football Commercial and Marketing Company). LALIGA with Mediapro in China and LALIGA with Galaxy Racer for the MENA market.