Destino SC Verão has moved the state’s trendiest beaches to Destino SC’s summer resorts – Photo: Disclosure

Committed to making the summer season unforgettable, Destino SC has been providing tourists and residents of the state with information, entertainment and innovation for over 12 years.

In 2023, the project was led by hosts Marta Gomez and Lucas Leal, who traveled around the state presenting entertainment, food tips and inviting the viewer to discover Santa Catarina paradises. Multi-platform, 12 recorded episodes were shown on Balanço Geral for the entire state and are available on an exclusive channel where the public can follow articles, schedules and tips to enjoy the hottest season of the year in all regions of Santa Catarina. In total, the project has gained more than 347 million views among NDTV viewers | Record TV, Jornal ND readers and Grupo ND digital audience.

In an effort to interact with vacationers, the project has innovated and moved the most popular beaches in the state to the summer resorts of SC Destino. The initiative developed by the ND Group aimed to promote tourism in Santa Catarina in a fun and healthy way that impacted tourists and residents alike.

In general, the beaches in the Capital, Itajaí and Balneario Camboriu have received an exclusive structure of the project, developed by the marketing agency Toma. Pedro Sorriso, the agency’s CEO, says the activities developed for the project were intended to be innovative. “The arena is versatile, beautiful, full of rides and contains action unprecedented in the market.”

For every taste and style, in partnership with Unimed, vacationers along the coast were greeted on the beaches with a complete structure for relaxing massages, Pilates, stretching, yoga and even fitness dance, with the most pumped songs and choreographies since the summer of 2023. In Florianópolis, one of the lessons was taught by the dance teacher Magno Dutra from Santa Catarina, who became famous in the country as the teacher of the singer Anitta, who today works with private and group classes.

What is summer without music? Fram presented local artistic attractions by the sea at any time of the year. On the beach of Campeche in Florianopolis, the pickup trucks were enlivened by DJ KILLA with the hits of the season, already at Beira Mar Norte, Pocaonda and singer Vikki brought joy and lightness to the sunsets with heavenly scenarios that only Santa Catarina offers. At Itajai and Balneario Camboriu, André Onn was in charge of packing the crew.

With convenience and safety in mind, Destino SC has provided luggage storage for vacationers and sports equipment such as rackets, balls, shuttlecocks and buoys for rent. “The idea behind this kind of promotion was to give the public the chance to have a carefree day at the beach and have fun with materials that help with exercise and create games and group dynamics throughout the day. on the beach,” says Fernando Villa, Head of Marketing at ND Group.

Those who participated in the seasons can still have some fun with a super fun promotion in partnership with Studio Z: a ​​”take back sandals” machine that offered gifts and discounts in exchange. Christiano Poloniato, the brand’s marketing director, says the idea for the car came about as something nostalgic. “We wanted the public to have a different brand experience. Claw machines were very popular in the 1990s and we have one. It’s playful and fun.” Over 600 people joined in the fun and took home discounts to use in the brand’s physical stores. However, according to Cristino, “Over 400 coupons were used in January and February and we achieved a very good sales record. The campaign was successful and we are very pleased with the results. Next year, we’re thinking about new formats so that the public can connect even more with Studio Z.”

During the promotions held at Balneario Camboriú, the adorable mascots of Oceanic Aquarium and Aventura Pirata were present at the Station and invaded the beach and guaranteed many clicks and interactions with children.

Sustainability has also been one of the pillars of participation that has distinguished the stations at Destino SC. During the action, vacationers were able to exchange waste for reusable cups. Over a thousand units have been distributed in partnership with Meu Copo Eco. Martin Jufflino explains that this simple exchange meant saving more than 10,000 disposable cups to be used by the public.

In addition to reusable cups, bathers and station visitors were able to take away another great summer souvenir. The selfie drone has become one of the novelties of this season. Thanks to technology, photos of tourists and residents have been given a new perspective: “Everyone wants to remember summer and this wonderful place that made so many happy people who went through every season. Our idea to bring this novelty was to register differently this summer, which was unforgettable in Santa Catarina.” – Konta, Daniel Miron, ND Group planning and marketing coordinator. “Photos were made available on the project’s exclusive channel with access to the leading viewing portal ND+.”

In Florianopolis, daredevils can still face the big adventure to guarantee a fun social media post through the 360 ​​platform, which allowed for breathtaking landscapes and boomerangs with photo sequences. During the Beira Mar Norte station, adults and children could also get an adrenaline rush with the Big Jump, a toy in which participants were tied with rubber bands while jumping and performing extreme acrobatics on a trampoline.

In total, more than 11,000 people have been affected at summer stations, and the ND Group expects even more success in the actions that are already programmed for the SC winter direction. “We want all seasons in Santa Catarina to be easy, fun and full of memories for those who come here and for those who live here,” says Fernando Villa, head of marketing at Grupo ND.