June 28 is getting closer and closer. Cooperation Jacquemus x Nike it’s about to open up and we’re no longer in the skin. To fuel those adrenaline-pumping vibes, there’s a buzz in our Instagram feed between photos and previews of the new Nike Air Humara. We thought we could breathe a sigh of relief, but no. Against the background of the endless saline surface appeared George Smith, new review about collection Jacquemus x Nike. Captured by the photographic gaze of Zoe Gaertner, the star is ethereal in the most precious dress of the hottest collaboration of the summer. Dress with neckline on the back, it’s a detail that captures the essence of the collaboration, in technical fabric and gold Swoosh closure, a tribute to the Jacquemus lacing of the latest collection’s iconic cropped cardigans.

Long, extra-long sleeves caress the salty surface, creating the iconic Nike Swoosh logo. This is the frame selected for the presentation Jorja Smith as the new Jacquemus x Nike review. But why did the two brands choose a British artist? Georgie Smith’s style is unlabelable. That’s why it turned out to be the perfect testament to a collaboration in which the two brands wanted to introduce a new fluid aesthetic. Just think of the outfits he wore to his gigs, or the off-duty looks that create the perfect eclectic mix of elegance and streetwear that fuses sexy early 2000s silhouettes with hip-hop and 90s sportswear. X.

Not just a fashion icon Jorja Smith began her musical career as a dedicated artist. Her first single blue lightsposted on Soundcloud in 2016 was about police brutality against British blacks. Each of his subsequent works has been a record of the emotions, feelings, and challenges of his personal growth, with much emphasis on cultural identity, belonging, and independence. She has managed to draw her strength from eclectic inspiration and this has helped her create a flagship aesthetic. The perfect combination of grime and r’n’b, dubstep and soul, Jacquemus and Nike.