Sewing, music, cooking… and now hairdressing. new talent will be on television next Friday, November 17th, Hairstyle. In a program that shares mechanics with its big brothers, Chef And Sewing masters, since it is also produced by Shine Iberia; 10 hairdressers will try to become revelation stars of the beauty world.

The program, which will premiere simultaneously on the Dkiss channel on November 17 at 21:00 and on Rakuten TV’s exclusive content catalog, aims to protect the hairdressing sector, in which “You hardly know professionals”According to Macarena Rey, CEO of Shine Iberia, said this Monday at the presentation held in the Canalejas room of the Four Seasons Hotel in Madrid.

Susana Ortega, director of the Dkiss antenna, commented on this in an interview with the publication Independent that the program matches the network’s content thanks to the human part, which brings viewers to tears several times. Regarding the broadcast given to Rakuten, he defends it There is a cake for everyone.

“We came to the conclusion that everything always has an audience, and I believe that for some this will not only not be harmful, but quite the opposite. We will be able to share the program. In Dkiss though We are never one of the most watched channels; we have a very loyal audience.we are growing steadily and moving into our niche,” he explains.

About the keys talent hook, the duration stands out, which distinguishes it from Chef and this will please all those who year after year complain about how long to wait for the strip PRIME time in Spainas well as how long the programs are extended, which in the case of competitions and realities Their duration reaches almost four hours.

More compressed programs than Chef

“This is 50 minutes, when you could have done 180, everything is very compressed. There are fights, a lot of things happen… but it is told differently than in other programs. focus on the part talent and there’s not much there realitybut when there is reality It’s very intense,” he illustrates.

For Christian Liarte, Director of Original Production, Rakuten TV EuropeThe most amazing thing was how familiar the participants were with the world of television, understanding the codes of entertainment and light years of the first episodes Operation Triumphwhich he was working on.

Presenters Rossano Ferretti and Beatriz Matallana. The first comes from the third generation of a family of hairdressers from Campegine, a small Italian town of just 500 people. Known for their hair care with designer products, beauty salons are a haven for many celebrities, royals and VIPs from all over the world.

He does not hesitate to assert that the greatest task of the competition is “hairdresser’s ego”, which will start to team up with each other, but will ultimately end up as “finalists”, meaning they will be very competitive. Ferretti comments that the program aims to train candidates interdisciplinary, as “a hairdresser must know everything, even if he or she deals with a specific hair type or discipline.”

He also speaks of the urgency of bringing dignity to a profession he believes continues to be maligned. “Sometimes people tell me with disdain that I don’t look like a hairdresser. We’ve been made fun of in movies all our lives, for example. Hairdressing needs to be given a voice so that professionals have aspirations and opportunities,” adds Ferretti, through whose hands Kate Middleton, Reese Witherspoon, Dakota Johnson, Anna Wintour or Jennifer Lawrenceamong other things.

Beatriz Matallana is a renowned stylist, make-up artist and fashion expert, with twenty years of professional experience that has led her to audiovisual, advertising or publicity projects. lead a team of hairdressers at Mercedes-Benz Fashion Week in more than 40 publications.

In fact, he has collaborated with celebrities such as Shakira, Elsa Pataky, Amaya Salamanca, Lali Esposito, Black Eyed Peas or Pierce Brosnan. Matallana says that the hardest thing for her was to limit herself to the role of host and judge and not intervene when she saw mistakes; in addition to the length of some tests due to, for example, painting work.

“At times it was difficult for me to play the role of an impartial judge and at the same time motivate the contestants. Becoming a successful hairdresser is not an easy task. Creativity is important How to stand out in this profession is difficult to judge and is the most difficult quality to develop in the short term,” he recalls.

Hairstyle This is a project for which center V Set with an area of ​​1000 m2 in Madrid, where a total of five episodes of the program were recorded (each recorded in two weeks) with the participation of participants and judges from five countries: Spain, as well as Italy, Mexico, Brazil and the USA.

The salon has workstations with all existing hairdressing tools for performing spectacular work. separate laundry rooms for personal service for customers and a large shelf containing hair coloring and conditioning products, as well as natural hair extensions in a wide variety of colors.

The program and continuation of the Shine Iberia model will include celebrity guest for deliverylike the ubiquitous Mario Vaquerizo or Marisa Hara in a program that will make wigs for cancer patients who have lost their hair.

The winner of each issue of HairStyle will receive a prize worth 150,000 euros which will allow you to open a salon on the advice of a team of experts led by Rossano Ferretti. In addition, you will receive support from the program’s partner brands and receive an additional check for 10,000 euros to invest in your salon.

You will also be part of an international team of teachers on MDB Education’s prestigious Master of Hairdressing degree. Diego, Pedro, Jose Maria, Aitor, Agustin, Jonathan, Angela, Maria Isabel, Demi and Erica, from age from 23 to 60 years- ten professional hairdressers who will compete to become the next big name in hairdressing in Spain.