The pandemic has changed not only our daily habits, including love, but also our work habits. We have discovered the pros (as well as some cons, ça va sans dire) of smart work, appreciate the pleasure of flexibilitytime saved (to do something else, from sports to reading, going through the endless nuances of new discoveries), when there are no obligatory trips by public transport or in a car, about being able to work even outside the office. What seems to have changed the parameters is Generation Z in particular.one that includes those born between 1997 and 2012. There are a lot of entrepreneurs who are dealing with Generation Z-informed, firm in their demands (in most cases untouchable), unwillingness to bend to absurd hours and salaries.
Salary requests in line with experience levels, flexibility and remote work expectations, inclusion policies, real learning opportunities and treatment that no longer reflects the idea of an unfair “sacrifice” owed without anything in return. Even millennials are becoming more aware of their rights, finally e the world of work seems to be facing demands that used to seem like science fiction. So, to the amazement of those who impose old-fashioned jobs with few benefits and too many requests, resignations rained down because we finally rediscovered the value of mental health, respect and growth without having to bow your head before any imposition. Result? Companies are facing a challenge: make employees happy, from millennials to generation Z, so as not to lose ground.
What does Generation Z want from work?
What is new is that young people, as well as those aged 30 and over, are no longer desperately trying to hold on to any job in any setting thanks to a perfect storm of events including the pandemic, labor shortages and rebellion against the Silicon Valley mentality insane work for 20 hours a day – and put an end to the affairs of those who offer miserable wages for working conditions bordering on insanity. It seems that not all companies are ready to change, which is certainly expensive for many of them. policies related to more progressive human resources or better work-life balance and the risk of missing out on the profits that too much work brings. However, adaptation has become fundamental, primarily because the happiness of workers is reflected in the success of the market. The emergence of the phenomenon of conscious shopping is becoming more widespread: companies that don’t treat their employees properly they are soon discovered and boycotted by those who pay attention even to these details.
A good reputation is an important calling card, especially with the advent of the Internet and a substantial social presence that offers a very effective storefront. Understanding what Gen Z really wants at work, but moreover, this is no longer an option, but a requirement. We’re talking about workers who either idolize or critique young TikTok stars or Instagram influencers who make their fortunes simply by sponsoring products of all kinds, from one ballet to the next. Each sponsorship can be worth thousands of euros, and this figure increases dramatically with each successive presenter and television appearance. The idea of a classic career is made up of blood, sweat, and perhaps not quite adequate procedures. has become almost anachronistic, as has the idea of working and always sitting at the same desk, with the same hours and expensive commutes to get to work, when (with the exception of some specific sectors where there may only be a physicist present) many roles shift to number.
Many years spent always in the same position, with the same salary without the possibility of growth are now considered unacceptable: our time passes quickly, and promotion in the company should be just as fast. It’s not just impatience, but also the mechanisms of our society that make the rhythms of the past incomprehensible.
A close look at the company
Executives interviewed fashion business however, they show that generation Z not only has personal claims (albeit very correct ones, to be honest), but also she is also attentive to social causes: according to a survey conducted earlier in the year by a human resources consulting firm. randstada third of 18-24-year-olds agree to a pay cut if he could do work that contributes significantly to the world we live in. It is culture that determines the decisions of young workers who want to participate in companies that align with their valueswoke up more and more.
As numerous marketing studies show, Generation Z values authenticity more than ever. In fact, he is especially opposed to being seen as a bunch of passive consumers who are sold all sorts of nonsense, who do not want to be infected by ideals that contradict the reality of facts, and, compared to previous generations, felt much less fear of change: she is ready to drop everything and go somewhere else without much hesitation.
Difficult salary question
As inflation rises and costs skyrocket, businesses face another new challenge: meet financial expectations (they are not necessarily unreasonable) of new Gen Z employees without creating a blatant pay disparity with veterans. Fair, timely treatment is essential.
Source: Elle