Work to live or live to work? It’s a dilemma at home Twitter where within a few weeks after the acquisition of the company Elon Musk for $44 million, a photo of the manager sleeping in the office with a blanket, pillow and eye mask went viral. A photo posted by a colleague shows Esther Crawford bye he is resting on the office floor next to his workstation, perfectly integrated into the furniture, collapsed into sleep after a day of work. At first glance, Twitter users thought the intent of the image was debatable and that it served to highlight the distortions of the hyperproductive system. In fact, it was later revealed that the photo posted on social media and gone viral was meant to be a sign of unwavering devotion, not a symbol of the unsustainable pace of work imposed by Musk.

Upon closer inspection, the snap was posted by Twitter Spaces Product Manager Evan Jones and then on November 2, two days before the mogul fired the 7,500 people he wanted to fire, and then the 11,000 people ordered by Mark Zuckerberg, who did so much in Silicon, shared Crawford with him. Valley discuss. “When you need something from your boss Elon on Twitter,” Jones wrote. “When your team is working around the clock to meet deadlines, sometimes you sleep on the job.” The irony of a workaholic, which was not appreciated in social networks, on the contrary it has been identified by many as toxic because it carries a range of meanings that go against the trend of new sensitivities being shown by companies.forced to rethink their business models at the expense of, rather than at, their employees, who have meanwhile en masse embraced the new quiet exit credo: the tendency to turn away from work, but not quit, as an antidote to burnout.

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As far as we know, both managers are among the 50% of workers who survived Musk’s scythe; even for Crawford, who has been in charge of product management at Twitter for two years, another promotion is expected. But given the relentless pace of work he is subjected to, one wonders why he waited so long to promote it. Who knows if all this tireless dedication to work will be enough to revive the fortunes of a loss-making company. Meanwhile, the $8 blue check experiment has already stalled due to the proliferation of fake accounts.. Perhaps it would be appropriate to think about it and sleep on it for a while, preferably at home.