When one technology is born, does another die? “People have been saying that SEO has been dying since 1997,” said famed SEO “king” Wil Reynolds during the RD Summit event this Wednesday (8).
Will Reynolds realized the need for ChatGPT – Photo: Rafaella Moraes/NDThere has been a lot of talk in recent months about ChatGPT and other artificial intelligences and fears that they will take away jobs, but is this the best logic?
“I see people excited about new ways of doing things, but they rarely do a good job of developing the steps to achieve results,” explained the founder of SEER Interactive.
Fear is normal and part of a person’s natural response to a dangerous situation, but it is necessary to look to the future and learn new tools so as not to be left behind.
After all, the AI itself has no intentions, desires or emotions. To do this, you still need a person to control the situation.
Check out three valuable tips for using ChatGPT from the “king” of SEO:
You need to adapt to the new so as not to be left behind – Photo: Pexels/Disclosure/ND1. Create scenarios and hypotheses
With survey data at our disposal, we have insight into the audience that other teams are trying to reach.
Use this data to develop new assumptions about your users and apply them to your daily work.
Reynolds explains that it is important to be very specific about the scenario, the person to be influenced, and the information to be conveyed.
It will likely take several tries to achieve the expected result.
In one example, the “SEO” king recalled the day he used the tool to give a good answer to his son, who didn’t want to dry his hands with paper towels on the plane while trying to save the planet.
Wil thought, “How do I explain to a child that just being on a plane is worse than wiping his hands on four sheets of paper?”
It was then that he described the AI situation in detail and received the perfect answer, with data and in didactic language. According to him, the result was fantastic.
2. Eliminate inconsistencies in the user experience
It makes no sense to create content, for example, for a consumer who is looking for fitness nutrition, and reach a person who is looking for fast food. Create an accurate profile when using ChatGPT!
The philosophy behind systems like Google, ChatGPT and other AI platforms is deeply rooted in the concept of improving the user experience and minimizing friction.
These platforms continually strive to improve how people interact with information and services online.
Create an accurate profile when using ChatGPT – Photo: Pexels/Disclosure/NDThis is achieved in several ways, including relevance and personalization.
Search engines like Google use artificial intelligence algorithms to provide more relevant and personalized search results based on search history and user behavior.
In short, the philosophy of these platforms is to optimize usability, make the user experience more efficient, effective and enjoyable, and reduce friction in online interactions.
3. Analyze: where is it worth moving forward?
By incorporating artificial intelligence tools into our feature set, we can now quickly test assumptions.
After all the tests, analyze: what is the best thing to do? – Photo: Pexels/Disclosure/NDTake all the hypotheses you have and develop small applications or analyzes that will help you determine which ones are worth further investigation.
Source: Ndmais