Over 100 events in 52 countries on five continents from Europe to Asia, Africa, the Americas and Australia to put fans from all over the world at the heart of Real Madrid-Barcelona. It is La Liga’s initiative to host the most watched match in the world.

El Clasico is “the most emblematic football match on the planet,” La Liga said. This Sunday, Real Madrid hosts Barcelona at the Santiago Bernabéu in one of the most anticipated matches of recent years, in which both teams are still undefeated in national football this season and share the lead in La Liga Santander.

El Clasico this weekend was an inevitable event and a decisive duel in the fight for the title,” La Liga said in a statement. He added that as it is the most watched club match in world football with a potential audience of 650 million, the match will have unprecedented global exposure due to the high number of La Liga “activations” in the days leading up to the match. as well as a series of massive game events and special match broadcasts designed to “bring the excitement and passion of La Liga to football fans around the world.”

From Europe to Asia, Africa, North and South America and Australia; In total, La Liga organized 108 activations in 52 countries on five continents, including 17 with global and local partners. More than 10,000 fans are expected to attend in-person events such as public screenings and parties, while thousands more are expected to participate in events such as special exhibitions, fan tournaments and social media competitions.

iconic settings

Thus, El Clasico this Sunday, the first of the La Liga season, will leave its mark on some of the most emblematic stadiums in the world. For example, the El Clasico special campaign swept New York City’s Times Square as part of an unprecedented outreach to ESPN’s local network, as well as the LA Live entertainment space in downtown Los Angeles.

How assembled ServimediaEl Clasico initiatives will also put fans from all corners of the world at the center of the action, demonstrating La Liga’s true global reach.

Special matches in renowned football markets such as India, where 2000 fans and 200 VIP guests will watch every moment of the match in Mumbai, Brazil and the UK, will be accompanied by various activations such as viewing parties in Armenia, Finland and Paraguay; meeting with the legend of “Real” and “Barcelona”, the former coach of the national team Luis Milla in Indonesia; a football sevens tournament for over 600 players in Vietnam; an exhibition in Thailand to promote the match and LaLiga Pass, a new OTT that offers full La Liga coverage throughout the season; a prediction event with MotoGP riders in Australia; and a far-reaching digital advertising campaign that will offer Nigerian fans a VIP El Clasico experience on the same day.

Prior to the match, there was also a focus on the Middle East and North Africa, with numerous special events and campaigns organized throughout the region.

In the Jordanian capital Amman, in collaboration with a new local partner, a garden party will be held, and in Egypt, more than 500 fans will be able to enjoy “public view’ with the presence of powerful people and “food trucks”. There will also be viewing parties in Morocco, Rabat and Casablanca, and similar events in Dubai, Doha and Istanbul, joined by groups of local fans from both sides of the El Clasico rivalry.

This El Clasico experience this season, which can be seen in Spain on DAZN, will also be extended to TV broadcasts in other countries, especially in India, where the match will be available not only on free-to-air TV. on the Sports 18 KHEL channel, as well as on JioCinema, the new OTT LaLiga in the country, completely free of charge, in an unprecedented number of local languages ​​​​(English, Hindi, Bengali and Malay) to bring the game closer to as many people of fans as possible across the country.

LaLiga accounts on 24 social media platforms will also offer extensive El Clasico content in 20 different languages, as well as pre-match coverage for more than 160 million fans worldwide.

Campaign “El Clasico”

El Clasico was accompanied by an advertising campaign launched by La Liga, whose narrative axis is rivalry to “get the best out of everyone”. La Liga wanted to highlight the most historic rivalry in football between Real Madrid and Barcelona.

In this case, the cell that controls the El Clasico campaign shows the total number of goals both scored in those games. The total is the same: 295. The counter is reset this season and Real Madrid and Barcelona are about to play one of the most even matches in history.

“A campaign that once again inspires La Liga, this time through a rivalry with global reach and with a game that,” explains La Liga, having spent a lifetime playing “only the next one matters.”