Of all the extravagant aesthetic When fashion was born in recent years, could we ever believe that Italian grandmothers, their way of dressing and their kitchen utensils, dictated the trend? Everything from assorted coffee cups to tables hanging over the bedside table has become chill. Do homemade pasta and finding yourself with kitchen drawers full of dumplings and rolling pins and stencils has never been more important; and if you still have furniture from the sixties in the basement, it’s time to take it out and clean it up a bit recyclinggive them new life. The reason for all this success? Of course, this is thanks grannies pasta and their huge following Instagram profile.

There History of pasta grandmothers it’s really special. Behind the project is Vicki Bennison, with experience in international development and as a UNICEF consultant. Bennison always wrote about food, but his passion for pasta came after spending a few years in Italy, in the Marche region, and discovering the fascinating manual labor and commitment that Italian grandmothers put into creating a test and compiling it. “I posted the first video in 2015,” Bennison says during an interview with Live in magazine Italy “At that time, YouTube was still a new platform, and I realized that the algorithm required more and more content, so recording with grandmothers became a full-time job.” In a few years, the three main platforms (YouTube, Instagram and Facebook) they hit 2.5 million subscribersand the sympathy of the entire internet, who loves to see grandmothers in action, listen to their stories and try real traditional Italian recipes.

Even Zara, the Spanish brand of the giant Inditex, noticed the success of the grandmothers, so they did not miss the opportunity and launched cooperation between the line House brand and Instagram profile managed by Bennison.

According to Vogue UKZara Home reached out to Bennison to ask if his pasta grannies could be the protagonists of his new homewares collection; Bennison agreed on the condition that real grandmothers be featured in the campaign and be rewarded. Thus Maria Argnani of Faenza, Leondina Micolucci of Brisigella and Nadia Bsignani of Genoa became protagonists of the worldwide successful line of instruments.

What is in the collection? Firstly, the famous recipe book from Pasta Grannies, which includes many recipes, tastes and traditions, as well as stories of charming women who appear every day on the social network. Then there are the pasta rolling machines, rolling pins, Riganocchi and the ubiquitous red and white checkered tablecloths. Everything you need to start kneadingperfect for those days when we want to rediscover an authentic and sincere relationship with the food we prepare.