For all film and fashion lovers, as well as those who are simply interested in these artistic worlds, the June meeting, which will be marked on the agenda, Milan Fashion Film Festival, from 12 to 19 June. fReleased in 2014 by Constanze Cavalli Etro.in cooperation with the National Chamber of Italian Fashion and under the patronage of the Municipality of Milan, joint in its ninth edition, it is a festival that year after year strives to become more democratic.
Not only is it actually completely free and open to everyone (just register on the official website www.fffmilano.com) but it is also fully digital. With the launch the world’s first streaming platform exclusively for fashion films in fact, it offers its community the opportunity to immerse themselves in a very rich universe that has over 270 videos, shorts and films about fashion. A valuable source of research, creative inspiration and new trends from over 50 countries. The festival was born in accordance with the Big Helps the Little philosophy and aims to bring together big names in cinema and fashion such as Gucci, Prada, Miu Miu, Dolce & Gabbana, Burberry, Alexander McQueen, Vivienne Westwood, Louis Vuitton. , Givenchy and Jacquemus, for young creative talents, offering a unique showcase that is the great strength of this event, all made in Italy.
lbig news this year However this is definitely the arrival of FFFMilano in the Metaverse, making it the first festival that meta viewers can use. In fact, the best fashion films shot with the help of artificial intelligence technologies and Web3 can be viewed by connecting to the space.io digital platform and Withcreate your own avatar, realistic or fantasy. It could be like this interact with other members of the FFFMilano virtual space created by RED-EYE, and enjoy the content proposed, divided into different areas, each of which is dedicated to a specific part of the festival: an auditorium where you can see the films participating in the competition, a living room where the winners of this edition of the festival will be announced and where you can recognize the trophy specially created by Fornasetti in digital double 3D -versions, as well as two galleries and four terraces with exhibitions dedicated to the prestigious jury of the festival and the best moments of previous editions.
Among 270 fashion films participating in the competition names such as “CK1 Palace” made by famous British director and photographer stand out Alasdair MacLellan for Calvin Klein & Palace starring Willem Dafoe and Lourdes Leon and the story “Jemima Kirk – Bambi LeBeau” directed by the young director Kathy McCurdy in the interpretation Jemima Kirkactress and partner in the series “Girls”, as well as an artist.
Among the themes dear to F.F.F. Milano, we find the theme diversity and belonginginclusion, interpreted in films such as Izzy Mana and Enrico Bellenghi’s Familiar Footprints, an intimate account of the second generation BIPOC community, and artist Miss Kam’s Cion, Mami, about the perception of everyday life as told by the trans community. Then there is Italian films of the highest qualityincluding the fabulous dive captured by Floria Sigismondi in her “Dreamers’ Dream” for ferrari or comic tale “Holiday” imaginary Salvatore Delle Femmine and Federico Scaglia for Versace beyond history “Ninette” young directors Michele Rombola and Georgia Colonna.
June 19An award ceremony will be held at the end of the men’s collection of Milan Fashion Week Milan Fashion Film Festival 2023 at the iconic Odeon cinema (near closing) to celebrate the winners and nominees in 16 award categories who will receive exclusive prizes created by artist Fornasetti. They are awarded by a prestigious international jury composed of names from film, fashion, art and photography, including Elisa Sednaoui, Stefania Rocca, Massimo Giorgetti, Barnaba Fornasetti, Michel Francine Ngonmo.
Given the novelties, an unmissable Festival is announced, an opportunity to view and have fun between culture and digital interaction. The assignment is in the metaverse.
Source: Elle