We noticed it at the Sanremo festival, received confirmation at the Met Gala and Eurovision: from the image of Sangiovanni to the dressing up of Laura Pausini, passing through the Glenn Close ensemble and the Kalush baseball cap frontman Orchestra, pink broke through all barriers and became a symbol of a volatile humanity, ready to destroy all kinds of classification by gender.. Featuring Pink PP, a vibrant and energetic new color shade designed by Pierpaolo Piccioli, Creative Director of Valentino, in collaboration with Pantone, and presented in March at the launch of the Fall-Winter 2022 2023 collection.
Expressing “a freedom that perhaps doesn’t exist anywhere else in the realm of color,” according to the designer, this shocking pink hue has devastated both men’s and women’s catwalks inside and out, earning it the nickname macho pink. . The success actually started with TikTok, when a challenge was launched in September 2020 that asked users to showcase their own version of a pink outfit: in this case, the hashtag #MachoPink got 130 million views, ahead of other shades. Recent consecration came from international celebrities such as actress Zendaya, Formula One driver Lewis Hamilton, Colombian singer Maluma and blink-182 drummer Travis Barker, who has worn it several times. as a challenge to toxic masculinity.
The equivalent of the iconic red from Valentino Garavani, Macho Pink by Piccioli not only touches the emotional realm, but is also a symbol of inclusion and equality.. The new Generation Z manifesto is relevant above all in countries where dissent is suppressed and fashion is the only form of rebellion. We are talking about China, where, more than anywhere else, among the youth themselves, a trend has taken root to combat the stereotypical idea of \u200b\u200bmaleness promoted by the Xi Jinping government. According to Jenny Clarke, director of color for forecasting agency Wgsn, this shade of pink represents a thousand-year-old challenge to prejudice, a symbol of versatility, fun and lightheartedness, as well as a determination to resist the manifestation of masculinity, which has now exhausted itself. well.
Source: Elle