Barbie: Mattel executives spoke for the first time about their reaction to reading the film script

Barbie: Mattel executives spoke for the first time about their reaction to reading the film script

Mattel executives told us what their first impressions were after reading the movie script!

After years of waiting and great expectations, Barbie arrived in theaters this July only to become one of the biggest cinematic phenomena of 2023. The film, directed by Greta Gerwig, has gained attention for being a realistic look at women’s experiences in society, and now Mattel executives have spoken to The New York Times about what it was like to read the script for the first time.

Written by Greta Gevrig and Noah Baumbach, Barbie follows the journey of self-discovery of the world’s most famous doll, played by actress Margot Robbie. For Robbie Brenner This Inon Kraitzof both Mattel executives, the first impression upon reading the film script was that they had something special on their hands:

“It was like a crazy journey.”” Robbie Brenner told The New York Times. “I’ve read a lot of scripts, but this one is completely different. It’s special. You don’t get that feeling very often throughout your career.”

Kreitz concluded Brenner’s statement by saying that he had found the script. Barbie “deep, provocative, unconventional and creative”. According to the executive branch, “It was everything he hoped for.”.

Mattel executives said they found the Barbie script “special.”

With a simultaneous premiere with OppenheimerChristopher Nolan’s new film Barbie has been breaking records since its release in theaters. In addition to already reaching US$1 billion at the global box office, Greta Gerwig’s film is the highest-grossing feature film directed by a woman in the US, and managed to surpass the numbers of Super Mario Bros. Moviewhich remained the highest-grossing film of the year in the North American country until then.

Barbie will return to Brazilian cinemas the same day September 21in IMAX theaters, with an unprecedented post-credits scene.

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