The employees of Warner Bros. Discovery expects an avalanche of mass layoffs this week. The cuts are part of a sweeping restructuring that began in April this year when Warner Media was sold to Discovery. The layoffs will also affect offices in Brazil.

The layoffs will affect the office in Brazil, employees of the marketing, sales and production departments were already laid off on Tuesday. – Photo: Pixabay/Disclosure/ND

During the merger, Chief Executive David Zaslav sought to cut costs by $3 billion, according to Business Insider. To this end, voluntary layoff plans and senior executives were fired. Information taken from Poder360.

Now the advertising sales team is on their radar. The layoffs are expected to spread to other departments shortly after Warner Bros. Discovery is reconfiguring several business units. According to the Warner Bros. website. Entertainment, HBO and HBO Max, Turner, CNN and Discovery are expected to have the same sales structure.

The digital newspaper Axios reported that the layoffs are due to start on Tuesday (13). Approximately 30% of the sales workforce should be covered. The index corresponds to hundreds of employees of both Warner and Discovery.

Poder360 found that the layoffs affected the Brazilian office located in São Paulo. Employees in the marketing, commercial and manufacturing sectors were already laid off on Tuesday. There is a forecast of new layoffs for October, in total 2-3 waves of layoffs are expected.

Wanted by Poder360, Warner Bros. Discovery said in a post that it would not officially comment on the case. The company has approximately 40,000 employees, 10,000 of whom work for Discovery and 30,000 for Warner.

In its first quarterly earnings report since the merger of the two Warner Bros. Discovery reported that restructuring costs were about $1 billion.

With the structure changes, news is also expected to come about how ads are selling across the company’s vast portfolio. So far, the various services offered by the company are operating separately.

Simultaneously with the merger, the media market as a whole recorded a drop in advertising revenue. As high inflation affects the ability of the population to consume, companies are cutting back on advertising.

**With information from Portal 360.