With the advent of quiet luxury, almost the opposite of the chic aesthetic or cajetana aesthetic as it is now called, profiles like Gstaad Guy They are a sign that there are rich and rich. With over 540,000 followers, this content creator captivates those in high places. Your videos They speak of a type of privilege very far removed from most.. For those who were lucky enough to travel and spend a few days in the inaccessible city and ski resort of Gstaad in Bern.

His videos are full of sarcasm, Gstaad Guy has created characters that exaggerate and parody a certain type of eccentric and uncompromising rich man. And what’s surprising is Their audience consists of those same super-megarichs. Millionaires who enjoy Christmas in Gstaad, course in London, Easter in lock blue coast and summer on a yacht in the Mediterranean. He thinks so himself in his latest interview Fashion businesswhere he admits that although Your content is the most niche in the world.

But when he had just 4,000 followers, he says some of them were already going to stores to buy what Gstaad Guy wore. The power of influence brought by his profile, denoting knowledge of this urban tribe of the wealthy, led him to earn extra income. He has already signed collaborations with Audemars Piguet, Loro Piana, Tag Heuer and other luxury brands that chic people love.

What kind of content does Gstaad Guy publish?

Not like others influencersmost of Gstaad Guy’s videos really educational and entertaining. The key is how you learn to differentiate the nouveau riche from the classic old money. Teaches the pronunciation of French and Italian brands that Anglo-Saxons often mispronounce. He also explains how to behave in certain posh environments and always stay on top.

That is why he is so victorious among imitators as among those who know exactly this way of life and laugh at it.

There are several characters in it, but Constance is in charge. Through this rich, posh and snobbish man with a posh London accent, he gives his recommendations on fashion, travel and gastronomy. The second is Colton, a Gen Z cousin with an American accent and much edgier style.

Among his most famous phrases one cannot fail to mention a la Pubellewhich means “in the trash” in French.

Who exactly is the Gstaad guy?

The real name of the guy from Gstaad is Mac Anabtawi. young brit who at just 14 years old founded his first company with the help of his father. Was application for organizing collections and unites collectors, but although it appeared on the market in 2014 and reached two million users in four years, today it has disappeared.

However, the entrepreneurial spirit has not left this boy, who is now 23 years old. all business through social networks. However, in 2022, he was still working at the Apple office, and he seems reluctant to give up that stability, despite growing his subscriber count from 160,000 to more than 540,000 in just a year.

He was born in London but attended the prestigious Babson College, which has campuses in three locations in the United States. And the project “Gstaad Boy” appears during a phone conversation with a friend. According to him, this boy has a house in Gstaad, and he complained about apparently snobbish details. So Mac made a video laughing at him and sent it to his mother, who found it funny and started spreading it around locally.

Well-connected family

His father’s name is Sari Anabtawi. and worked in different banks and holdings in the UK and the United Arab Emirates. Of course, Gstaad Guy grew up in privileged circles, which he now laughs at and, for example, He knew the Hadid and Logan Paul family since childhood.. Regarding the latter, it can be seen quite often in pronunciation testing videos.

But his family did not give everything. For example, he participated in one of Virgil Abloh’s last shows in Paris. Today, Gstaad Guy, who prefers not to give his real name or his profession because he wants to create a double personality like Hannah Montana (seriously), captivates all money media. He was featured in a number of them, from Forbes before Financial Times Passing Fashion business or the British Fragrant magazine.

“My bosses have no idea I’m doing this. I think Covid and remote work is the reason this could happen,” he admitted to the publication. Forbes in 2022. With over half a million subscribers and such widespread media coverage, you’d assume they’d already found out.