From this Tuesday, December 5th, Madrid will become a portal to universes similar to the one in Up, Finding Nemo or Inside Out: The immersive Pixar World exhibition comes to Spain, where it will remain until April 7, 2024, to recreate the stories of the most iconic characters, as well as the places dedicated to Toy Story, Coco, Lucca, Cars or Monsters SA.

“When we started preparing it a year ago, we wanted to try to arrive earlier, but we didn’t have time, and in the end it arrives just before the Madrid Bridge, a few days later, when many people are leaving, but when others are also coming to do This. tourism” Independent Nicholas Renna, CEO of Proactiv Entertainmentpromotion company Mundo Pixar, as well as Meet Vincent Van Gogh, Barça Exhibition or Ferrari for the dream.

And he does it in one of the most special rooms in the exhibition – and one of his favorites – the Toy Story room, which has Andy’s room created on such a scale that visitors will feel like toys.

The exhibit also allows you to step inside your loved one’s home. Carl Fredricksen, full of family portraits; a trip to the Italian (and fictional) Portorosso where it takes place Lucca or sneak into the juicy (and gigantic) kitchen Ratatouille.

Jay Wardcreative director at Pixar and tour guide press day exhibition, which he is curating, finds in the exhibition “an opportunity to create your favorite Pixar film, paying attention to every detail and getting to know the characters in the films like never before.”

“The big difficulty in creating the exhibition was its size, 3000 square meters. The Brazilian exhibition was not held with the intention of exporting it, but rather to make a copy for Europe,” adds Renna about the proposal to tour Europe, “a very competitive market.”

What’s different from other immersive games is that Mundo Pixar puts you inside the scene.

Nicholas Renna

Pixar World This is the result of 12 months of planning, 40 days of boat travel through all the landscapes. 1 cargo plane to transport the largest character of the exhibition and 700 flight hours for the entire staff. For the CEO whose favorite Disney movie is AladdinThe key to the exhibition is that it can entice both the youngest and older visitors who are drawn to a return to childhood.

As for the boom in exhibitions or immersive experiences, he insists that he believes the term has “become prostituted” and is not afraid that it will come to an end, just like traditional offerings predominate in museums Always.

“What matters is the content and how it is presented. If your content is bad, it may be the most impactful and look great in a photo, but it won’t go any further. That’s why Pixar is great. I use a slogan Awaken emotions because I think many of the supposed immersive experiences They are limited to projecting images and you’re not really immersed there, even though it’s interactive, it’s a physical entertainment that literally puts you inside the scene. According to my personal criteria, projecting a painting does not create an immersive experience, I think there is also a need to tell a new story,” he asserts.

The exhibition opens from sold out during December, this may be due to the selection of films. Waiting to see how demand works, the CEO explains that many tickets were purchased in packages of 4, from which we conclude that these will be families as well as groups of friends. “A lot of people caught Monsters SA when they were little, and now they’ll be, like, 27 years old, so they’ll come for the nostalgia.” Tickets can be purchased by following this link.