When the world influencersback in 2015, with the closure of blogs and the rise in popularity of Instagram, girls like Maria Pombo or Dulceida They began to impose themselves on others. They were different from other personalities such as Miranda Makarova, Madame de Rosa or Gala Gonzalezand they went their separate ways.

In the case of Maria Pombo, it cannot be denied that her relationship with Alvaro Morata was an integral part of it boom. Likewise, Dulceida’s wedding to Alba Paul marked a positive change in her professional career. Both influencers They mostly shared their outfits, but also details about his personal lifewhich ultimately turned them into characters in the rose chronicle.

They succeeded because they offered something that famous people did not offer: intimacy, naturalness, freshness. Their recommendations were expected to be sincere and their style to be achievable. That they serve as mentors to their followers and help them improve their style or lifestyle. The question is whether they offer the same service today when their routine consists of parties, luxury trips and a new style every day.

Lucia Pombo’s Worm Demonstrates a Paradigm Shift

Although Maria Pombo is the most famous member of the family, her older sisters Lucia and Marta They also boast 460 and 770 thousand subscribers each. And the number of formers increased significantly this week because he shared it. I had a worm in my lega migratory larva that moves and grows inside the skin.

However, when she shared the latest news about the parasites, she seemed upset. “I’m sorry to tell many of you that I think he has died., I didn’t feel this way last night. He’s still there, but I think he’s dead,” Lucia shared. She made it clear that once the problem went away, she did not intend to talk about it anymore. Of course, between each of the videos in which he spoke on this topic, he included a Black Friday ad.

Just like when his sister Maria Pombo announced her pregnancy by mistakeor crisis in your marriage The world has gone crazy with Pablo Castellanos. The public wants to see freshness and naturalness, they want to know the people they follow and those they consider to be the standard of style. And from there, buy or inquire for everything they recommend.

They don’t talk about their personal life

In his last performance with GHD Dulseyda assured that she does not talk about her life. At least he did it to a very small extent. However, the media became interested. your opinion about Marlena’s song which seems to be directed at her.

His relationship with Alba Paul is only public to a certain extent. They never explained reasons for separation and what has changed for their new meeting. But he shares photos of his vacations, his lookstheir home, their life together.

Just like Violeta Mangriñan, who has two daughters with Fabio Colloricchio, whom she met. Survivors 2019. In the latter case His life has changed since he no longer shares it on television. but at your discretion on Instagram. Coming out of a series of programs where his authority was questioned and his every move was publicly criticized brought him new advertising contracts. Brands that previously did not want to be associated They now regularly collaborate with some television formats.

Who influences influencers?

When Violeta Mangriñan, although initially it was not a style standard, it has already become one. Her outfits are one of the most repeated questions in her publications: where is this dress from? Where did you buy this bag? But influential person He often works with a stylist. In particular with Ana Capelwho also worked with Begoña Vargas, Aitana, Belen Cuesta and Elena Furiase.

Ana Capel also sometimes created outfits for Maria Pombo, especially at the end of last year, and more recently Francesca Rinchari, who prepares the outfits. Just like Victor Blanco was Victoria Federica’s stylist and David Rivas is the one who Marta Diaz, Lola Lolita or Teresa Andres Gonzalvo usually work with.

In addition, fashion brands send influencers with those who come into contact with their news. The goal is that they get all their fashionable clothes, thereby achieving advertising for their clothes at a very low price. For example,It’s a coincidence that Maria Pombo wore a sequin dress from the new Jen Ceballos x Mango collection at her latest performance.? Or is it the company’s communication strategy?

Especially when Maria herself notes the company in her photographs., as well as the Suárez jewelry store. Usually, the vast majority of his publications are dedicated to some brand: either his own clothing brand Tipitent, or paid collaborations.

Summarizing: That influencers They don’t want to tell their lives anymore and they no longer share their own style, but rely on the work of a professional. Plus, the vast majority of what they share is advertising. What then do they influence?

Is the phenomenon exhausted? influential person?

This course of action leads to the fact that those who in ancient times transferred huge sums of money with each of their publications, saw their influence diminish. Anyone who uses Instagram knows that, aside from the constant advertising of the app itself, most of what content creators post is paid.

A lot of influencers They complain that Instagram no longer shows their posts. Maybe this the public no longer wants to be a victim of constant bombing discount codes and links branch?

The hope is for new generations of content creators. For example, influencers like Ariana Hoyos, who won the award for best tiktoker revelation in the platform’s rewards.

Also Dan Renville, nominated in the same category, Carla Paucar or Marta Diaz de Mera….those who grew up on social media and have experienced first-hand how overused influencers for advertising. They offer a breath of fresh air to get the general public to trust content creators again.