The famous wine shop on Calle Ortega y Gasset on Madrid’s Golden Mile will close on January 31, 2024. As reported, Lavinia The statement said the failure to reach an agreement to renew the establishment’s commercial lease led to its closure.

The wine and spirits retailer, which stocks more than 4,500 items, said it is “with great regret” that the closure will also mark the start of the Employment Regulations Registration (ERE) process, which will affect around 20 staff. in this space.

Following the closure of the iconic Ortega y Gasset store, the company said it was “not considering” opening a new one. flagship with similar characteristics, since its cost and new consumer trends make a model with a greater weight of “online” activity, combined with smaller stores in strategic areas such as La Moraleja or La Finca, more profitable. “group projects.

Lavinia clarified that the closure of Ortega y Gasset will not affect the rest of the group’s activities, so her store will continue to operate. Online website, distribution and all B2B activities that continue to grow, as well as two stores in Madrid (Moraleja Green and La Finca).

The group emphasized that it will continue its development in digital and retail in high-end areas, strengthening its commitment to flexible distribution at the service of customers.