The main character of this Tuesday, without a doubt, was Princess Leonor. Both her mother, Doña Letizia, and her sister, Infanta Sofia, ended up in discreet background, as necessary, due to the importance of this type of action. Although the Queen repeated, her little daughter debuted a floral dress with a cape from the brand Erdem, priced at €1,770.

However, that’s not the amount it cost the Infanta to wear this elegant (and modern) floral dress. Because Infanta Sofia wanted to send sustainable and circular fashion message renting a Borow dress designed by Eva and Joanna Chen.

“The goal is enjoy fashionespecially circular fashion,” says Eva Chen, the company’s marketing manager, whom we spoke to on the phone after the “premiere” of the King’s youngest daughter.

How did this “collaboration” between Infanta Sofia and Borov happen?

In accordance with Eva Chen told us, it was a little over a month ago when they contacted them on their customer service phone number. They made it clear that they were calling from Casa Real and they selection of several dresses of the same size without saying for what purpose or for whom they were intended.

They finally decided to wear this Erdem dress today and it’s a great choice for Chen. Not only because it one of the most exclusive brands in its collection. “It seemed to me very successful and correct, including at the event level. very elegant and appropriate”, echoes Eva Chen. But also because they personally selected it for their catalog full of unique clothing items.

Moreover, for Eva Chen it is especially significant that it was worn by the Infanta Sofia. Firstly, because of its obvious ability to arouse interest, and secondly, because his youth and third in its style. Of the women of the Royal House, the smallest showed her abilities. more modern and innovative taste.

Infanta Sofia, guarantee of modernity

It is clear to them from Borough that Infanta Sofia was a great bet to make the work they do visible. The royal baby makes it clear again and again its modern and innovative style, with rates like this cape included in a dress from a clothing reuse store. But also with monkeys with cutoutsfashionable prints or with hairstyles generation Z.

We saw this recently at the Princess of Asturias Awards. On the night of the concert it was side slits jumpsuit and ruching with print on the chest. A day later, at the awards ceremony, a dress that also revealed leather on the sides with the original jacket that completed look.

Moreover, Infanta Sofia has already made it clear that she’s not going to wear heels. At her age, her older sister already wore heels of greater or lesser height to all her public events. And although she wore them from time to time, the royal babe embodies New Generation who chooses comfort above all else.

Sofia also showed off her modern and youth style in their more casual outfits. We saw this in the photographs of his farewell before leaving for Wales, where he has been studying since August last year.

Lastly, her makeup and hairstyle also show time and time again that she loves trends. We saw her with root braidswith two thin strands framing her face or with him clean girl makeupwhich involves pretending you’re not wearing makeup even though you are.

Unlike her sister Leonor, who sticks to a more classic style, in the last phase we saw that Infanta Sofia is more daring in fashion trends.

How does Borough work?

Borov has Sofia’s dress in sizes 34, 36 and 40. you can “borrow” it for four, six, eight or ten days, ranging from €268 to €456, depending on how long you need it. If you wish, you can also try it on in advance. On the day your loan ends a messenger comes to pick him up Around your home and in Borough, they are responsible for cleaning it accordingly.

The Borow brand was created by sisters Eva and Joanna Chen in 2020, but it wasn’t until 2021 that this ‘buffet B’ opened its doors. They intended to revolutionize the fashion market, give it a steady twist use branded clothing items and emerging designers. They offer rentals as well as buying and selling of all types of luxury clothing.

Eva had already succeeded in the hotel business in our country, but it was thanks to the support of her sister that she chose this new adventure, which has now crossed a new threshold of success thanks to Infanta. Your business operates primarily throughout Spain (and Portugal). Online. But also they have a physical store on Almirante Street in Madrid. Those wishing to rent one of the costumes can try it on in person.

The company arose when sisters who They lived one in London, the other in Madrid., they saw the amount of money they spent on clothes that they often could barely use more than once. Then they realized that companies had sprung up in the UK and US where they could designer clothing rental which may be more difficult to find in our country. And said and done! Now both founders hope that this new phase, marked by the election of the Infanta Sofia, will mean an opportunity for growth for their firm.