Maggie Smith breaks stereotypes in the new Loewe advertising campaign, photo: Juergen Teller and under the creative direction of home designer Jonathan Anderson. Fashion continues a calculated path of inclusivity and diversity that began several years ago, but the presence of the 88-year-old veteran actress in the Spanish firm’s spring/summer 2024 ad campaign surprised and went viral.

Actress Gosford Park, Harry Potter or Downton Abbey, winner of two Oscars and nominated for three more Oscars, is one of those women who decided to age naturally. And now she appears in a Loewe advertising campaign, as if surprised by the comfort of her country house. Teller’s photos come just weeks after a fashion editorial starring her co-star Vanessa Redgrave appeared in the pages of the magazine’s fall special issue. How to spendtrend magazine Financial Times. This is a sign that Loewe’s Maggie Smith ad campaign is not a joke.

Maggie Smith shares the campaign with other famous faces such as actors Josh O’Connor (Crown), Mike Feist (West Side Story) or Dakota Fanning. This is not the first time Loewe has chosen a veteran. Last year, actor Anthony Hopkins was one of the firm’s standout models and took part in a fun session, also hosted by Teller.

Breaking barriers

In recent years, ageism has been on everyone’s lips. Conversations about inclusivity in fashion and social life include older people. who still wants to lead an active life. Such is the case with Maggie Smith, who appears to have no intention of retiring.

The actress has no social networks and, of course, you don’t need money with an estimated value of over $20 million. However this breaking barriers for all those who come after her.

Thanks to your participation in this campaign, Maggie Smith sends a message for anyone who wants to listen. Perhaps the mother who looks in the mirror sees herself very wrinkled and is thinking about some kind of aesthetic adjustments. Maggie doesn’t need this. He continues to stick to his style and hairstyle of recent years, without hiding his age or giving explanations. And even sets a trend.

Creating a new Loewe

In the photographs, the famous British actress looks oversized fur coat with shoulder pads and Puzzle bag, which costs 3,100 euros and is one of the most recognizable from the new Loewe era. This is Jonathan Anderson’s first project and they describe it as “masterpiece of modern craftsmanship”. In the second photo she is wearing a more modern black and white dress with a Paseo bag worth 2200 euros.

Since Jonathan Anderson took over the Spanish brand, which belongs to the French group LVMH, making Loewe one of the brands of the moment, the house has been betting on innovative campaigns that feature different profiles in every sense.

This time is far away (2012), in which a group of children of famous Spaniards starred in the most talked about campaign. But we’ll never forget Martinho Rivas talks about skin or Maria Forquet referencing lines from her mother’s films with this version of the Amazon classic, but with neon-colored handles.