The surname he bears is one of the most cumbersome. Guinevere Elkann actually this is one of grandchildren of Gianni Agnelli, daughters of Margherita and Alain Elkann AND sister of John and Lapo. But she was always clear on this point: if they don’t like my films, I hope it’s not because of my last name, but for other reasons. Because the weight of prejudice has always been overwhelming.
Born in London in 1979 and raised in the United Kingdom, Brazil and France, she now lives between Turin and Rome and continues her journey. She first studied at the American University in Paris, then majored in directing at the London Film School. His graduation project, a short film, was shown at the Venice Film Festival, but he did not perceive it as a point of arrival, quite the contrary. So she grew stronger by working at Miramax in London and Knopf in New York, then she was an assistant to Bernardo Bertolucci and Anthony Minghella. Head down, ready to go through all the necessary training.
Many privileges, of course, if only those guaranteed by access to the highest level of education. But also just as much willingness to show his talent and his commitment. And a good dose of humility. Before deciding to make her first film, she tried herself as a producer., she studied all the intricacies of cinema and only when she felt ready did she decide to make her first film. A full ten years after founding Caspian Films in 2009, with which he has made quality short and feature films, often chosen at international festivals. It was important not only to feel ready for the first test, she explained in some interviews, but also to be able to move, to know the environment from the inside. To begin with, consciously, without jumps in the dark.
Meanwhile, he certainly didn’t stay with his arms crossed. Since 2006 he has occupied the chair that belonged to his grandmother Marella as President of the Pinacoteca Giovanni e Marella Agnelli in Turin, two years later he also sat on the Acquisition and Executive Committee of the Fondation Cartier in Paris. But his heart beats for the movie. As a little girl, she went to the movies alone and watched three films in one day.
The rest is of little interest to her, least of all the life of a socialite. From time to time she allows herself to be persuaded to pose for an advertising campaign, and it’s incredible. wedding in Marrakesh with Giovanni Gaetani from L’Aquila d’Aragon in 2009 he made the world dream, but Ginevra Elkann likes to be behind the lens more than in front of it. In 2012 he also founded film distribution company Good Films and in 2021, he earned a nomination for the David di Donatello Award as a debutant director. Her path traces him alone, frame by frame. She is the director of her life and does not allow anyone to talk about it.
His cinematic world as he appears infirst work titled Let’s hope, consists of what he knows best: a family with roots in two countries, the atmosphere of the late 80s and early 90s, a somewhat wild and somewhat domesticated Italy, as it was at the turn of those decades in which even Ginevra grew up . . His film is a piece of real life transformed into art, and Riccardo Scamarchio and Alba Rohrwacher wear it like a slightly skewed dress. Life is always a little one-sided for everyone, even for those who were born into one of the most famous Italian families.
Source: Elle