“I am an architect”, “I am an engineer”, “I am a dental hygienist”, “I work as a data analyst”. “I make $25,000 a year,” “I make $65,000 a year,” “I make $115,000 a year.” Salary Transparent Street TikTok account it’s all like this: guys who tell what they do and clearly say how much they earn. They do this without hesitation, naturally answering the interviewer’s questions as they walk the streets of different US cities. Just scroll through the clips to see what GenZ is changing the way we think about money and how we talk about it: It promotes more transparency, which is a good thing. According to LinkedIn market research, Over 80% of Gen Zers say sharing their paycheck without hesitation is also a good idea. against the gender pay gap.

For Hannah Williams, the founder of a TikTok page that now has over 850,000 followers, it’s actually much more likely that Generation Z and millennials will decide to share their experience by reaching out to ask how much they earn. Women do it even more often than men. Williams told BBC that she launched the page precisely because of her professional experience, when she realized that she was underpaid compared to her colleagues. She started talking about her TikTok career and thus realized that more transparency could really change certain dynamics. “People don’t talk about it, but that’s how it should be. It should be okay,” Williams says.

Talking about money has long been taboo, frowned upon, and it was shameful to openly talk about how much a person earns. According to LinkedIn Market Research, there is a real generational change: 75% of millennials surveyed believe that salary transparency is important, but only 47% of Generation X think so, and 28% of Baby Boomers. This openness trend can help fight discrimination based on gender or race. and it is for this reason, for example, that the EU Parliament approved a negotiating mandate that will allow negotiations to begin with EU governments on a Pay Transparency Directive. EU companies with at least 50 employees may soon be forced to lift contractual terms that prevent workers from disclosing their wages. Not only that: the EU would like to make it necessary to publish wage data precisely in order to reveal any disparities. Ultimately, greater knowledge leads to greater understanding of what a person wants and, above all, what to expect.