Two years ago, Lidl sold out 2,000 units of its supermarket chain-branded sneakers in just three hours, which went viral in Europe that summer. Now he has done it again. After the success of sneakers, the brand released stylish ballroom heels which combine the characteristic colors of the brand logo: red, blue and yellow.

The product, which the company says is for both men and women, went viral again, and within hours the largest sizes, 43 to 46, were sold out.

limited edition Lidl heels They are available for €19.90 and available exclusively online from Wednesday 14 December. They are presented from 35 to 46 sizes. at the request of the singer Rosalia on Twitter and to which the brand responded.

Surprisingly, in a few hours of sale on their website, only sizes 35 to 42 are now available. In other words, all sizes 43 to 46 sold out very quickly.

Many men have reacted to this reality on social media by expressing their dissatisfaction with not being able to purchase the product. They are in the target audience for shoes with heels, as the brand stated: “they are for everyone”. Indeed, some influential men have uploaded product videos, such as dancer Huy Albert.

This time, in addition, the brand brings a novelty, namely, another brand ambassador is a communicator. Carmen Lomana. She herself showed the product, leaving very positive reviews about it.

“Lidl Lovers,” Lomana called fans who have been asking for the product on social media for a long time. “Fantastic shoes, they come in all sizes and they are proof that fashion doesn’t always have to be about high prices,” he commented on his Instagram account.

“These are plus size heels, for them and for them,” Carmen Lomana added in her video. This is how it was shown by buyers who swept through the largest sizes.

Before they saw the light of day, Lidl heels were already known. And that’s what on the same day of the Holy Innocents, a supermarket chain announced the release of heels. Many of the company’s fans enthusiastically greeted this release, turning the high heels into a viral merchandise even before they hit the market.

Social Media Reactions

“Lidl lovers” were not slow to share their opinion about the brand’s new product online. Also, seeing that the largest sizes sold out within hours of launch, it sparked a wave of memes.

For now, the brand has not specified when they will restock or if plus size models will be available again. In any case, as they have already shown in just a few hours, Lidl heels have already been successful. As it has already happened with sneakers and it seems that this is already the trend of the brand in all its fashion products and accessories.