How SPR turns brands into organizations’ most valuable assets. – Photo: Marcos Vinicius and Jessica Lemes

How do you stay on top of so many changes? The question may seem complex, but the successful trajectory of Agência SPR provides a simple answer: maintaining an innovative, creative and questioning attitude.

Over the past 26 years, the agency has followed various changes in the market and promoted nationally and internationally recognized brands, forcing them to take an original path, different from their competitors.

SPR was born in 1997 as a result of the dream and entrepreneurial vision of advertiser Giuliano Brenner Hennemann, who decided to start his own communications and advertising agency at just 19 years old. He was later joined by two partners: Gustavo Ermel, Director of Strategy and Innovation, and Gabriela Vey Torres, Director of Administration and Finance.

The innovative vision of partners, present in the essence of SPR, is reflected in the team of professionals. The agency has a highly qualified, creative and motivated team that is able to go further and solve everyday problems.

Currently, the agency, working on a hybrid model, includes about 50 specialists. Face-to-face meetings take place in a modern corporate office located in one of the most prestigious buildings in Novo Hamburgo, Rio Grande do Sul. The entire operation is carried out remotely using tools that maintain team integrity and synergy.

The agency strives to develop a sense of pride and belonging among its employees, who feel recognized and motivated when they see the work done at SPR conquering Brazil and creating greater value for brands and companies from different segments.

Its goal is to be relevant, smart and creative in an increasingly competitive market. SPR works to value and create meaning for brands through strategic intelligence and originality, inspiring and guiding clients on the mission of making their brands an organization’s most valuable asset.

She is also an advocate and enthusiast of data-driven business, business audacity, and creativity that drives efficiency, as she believes that empowering companies’ business intelligence capabilities with big data delivers high performance and immediate results. To do this, he entered into a partnership with Neoway.

Its portfolio includes companies such as Randon, Frasle Mobility, HELM do Brasil, Farmácias Associadas, Stara, Artecola, Atitus, Tipler, Cremers and many others.

Decommodify yourself: discover the movement created by SPR

What if brands could have more value, prestige and differentiation? Through the DEScommodity-SE positioning, Agência SPR invites brands to decommodify their products and services, making them more non-universal and, in a sense, standardized, in order to add value and differentiate themselves in the market.

Through the DEScommodity-SE positioning, Agência SPR invites brands to market their products and services. – Photo: Marcos Vinicius and Jessica Lemes

According to the agency, the direct transitive verb DEScommodity-SE means to get out of an awkward commodity position, destroy, disorient competition, cause happiness in the financial department, leave euphoric partners, go beyond the obvious, value yourself, stand out from the crowd, achieve effective results.

Either we “decommoditize” or it doesn’t exist…. This is the belief of SPR, which believes and champions the critical importance of decommoditizing products and services through the power of brands. In his opinion, it is impossible to manage any product or service without a brand – and this is what distinguishes it in a world full of competition, excess information and increasingly informed and demanding consumers.

To “decommodify” a brand, it is necessary to invest in bold and creative campaigns, branding, authentic and impactful design, intelligent and strategic communication, and visible and differentiated point-of-sale activities.

Your leadership needs creativity, courage and intelligence, and SPR understands this well. With strategy and creativity delivered through branding, design, communications and strategy consulting, as well as over 26 years of experience managing major brands, the agency specializes in developing concepts, pathways and differentiation strategies that “decommodify” products and services through value. , the power and prestige that the brand represents.

To find out more about the agency, the services it offers and to “de-commercialize” your brand, visit: www.spr.com.br.