The General Data Protection Law (LGPD) regulates the use of personal data – Photo: Disclosure

The General Data Protection Law (LGPD) represents an important milestone in the regulation of the processing of personal information in Brazil. The LGPD, passed in 2018 and effective September 2020, aims to protect the privacy and security of citizens’ data by setting clear rules for how companies and organizations use this information. In this context, it is important that companies understand the requirements of the LGPD, strive to comply with them and understand the consequences of non-compliance.

What is LGPD?

The LGPD was created to protect the privacy and security of personal data of Brazilian citizens. It sets clear rules for the collection, storage, processing and sharing of personal information, requiring companies to obtain explicit consent from individuals to use their data and to ensure the security of that information.

LGPD compliance

Compliance with the LGPD is a concern for both micro-entrepreneurs and large companies. Some important steps that need to be followed include:

Appoint a Data Protection Officer (DPO): Even micro-entrepreneurs may be required to appoint a DPO responsible for overseeing compliance with the LGPD.

Identification and classification of personal data: It is important to know what personal data is collected, processed and stored in your business.

Get consent: Whenever personal information needs to be collected, it is important to obtain explicit consent from the owners of that information.

Provide security: apply security measures to protect personal data, such as encryption, secure passwords and restricting access to information.

Documentation and recording: Maintain records of personal data processing activities and document the security measures implemented.

Commitment to information for microentrepreneurs

Associação Ampe Metropolitana has proven itself to be a valuable ally for micro-entrepreneurs seeking guidance and support on their journey to LGPD compliance.

Understanding the critical importance of the protection and security of personal data, Ampe Metropolitana is committed to providing the resources and information necessary to transfer the business of its members in a secure manner and in accordance with applicable laws.

Taking into account that all companies must comply with the LGPD, Ampe has entered into a partnership with the LGPD School, which aims to instruct, train and inform its employees on this topic and, through consultation, guarantee them the minimum and mandatory requirements under the law.

“There was a lot of talk that only large companies would be subject to judicial and administrative proceedings, but it was a micro company that received the first verdict from the National Data Protection Authority in Brazil. In reviewing the Decision, we see some points to consider: first, some violations are relatively common in other companies, which shows that they are all at risk of lawsuits; secondly, the conviction occurred because the company did not show the slightest care and compliance of its internal processes with the LGPD, and a simple data protection compliance program could have had a completely different result,” Guilherme Back Keurich, CEO of the LGPD school.

The LGPD represents an important milestone in the world of privacy and data security in Brazil. It sets rules for processing personal information and requires companies to provide transparency, informed consent and robust security measures. For micro-entrepreneurs, understanding and implementing LGPD requirements may seem daunting, but it is critical to maintaining customer trust and long-term business sustainability.

Protect the future of your business with Cyber ​​Insurance from Ampe Metropolitana!

Incidents caused by a data breach or breach can result in untold financial losses for any organization, in addition to fines and penalties from the LGPD, regardless of the company’s size or operations. The reputational consequences and financial losses of restoring an organization’s operations can be catastrophic, requiring measures to contain and mitigate the damage.

Even though your company has security tools in place, it is not 100% protected from cybercriminals. Cyber ​​insurance, or Cyber ​​Liability Insurance, is part of organizational risk management as it financially protects your company from damage and loss caused by data breaches or privacy breaches, whether intentional or not, ensuring the continuity of your business.

It offers guarantees for the recovery and continuity of your company’s operations, even in the event of a ransomware attack, as you will have a technically qualified team to support you even in ransom negotiations in the event of cyber extortion by cyber criminals.

Invest in the security of your business

Protect the future of your business and customer trust with Cyber ​​Insurance from Ampe Metropolitana. By choosing this solution, you are investing in the security and sustainable growth of your business.

Don’t risk the future of your business. Rely on Ampe Metropolitana to provide the protection and peace of mind your business deserves.

Go to the website and fill out the form.