New Beetle Launch Event – 2000s – Photo: Promenac Camvel Itajaí/Disclosure

When a company is over 60 years old and continues its legacy of caring for customers, striving for innovation, admiration and curiosity for it is great. After all, how do you stay up to date with the world and the market, which is constantly changing?

For more than six decades, the Promenac Camvel group has remained strong, creating its own history. Success comes from a simple formula that many companies forget about: putting people first.

How it all started

Promenac VW and Moto Honda – 90s – Photo: Promenac Camvel Itajaí/Disclosure

In 1961, Moasir Werner, also known as Seu Masita, decided to take on the challenge. At that time, he was a young lawyer with a dream: to go into business and become an entrepreneur.

According to him, until he started his business, he did not rest. And here’s how it all happened. The name Promenac Camvel is an acronym for National Mechanized Products.

And throughout the history of Promenac Camvel Group, Mr. Masita, in addition to hard work, has also enjoyed the support of a single family, but not only through business. United mainly by the love built with dona Yolita. Even today, children, grandchildren and great-grandchildren gather every Sunday, making this history even more alive and strong.

Camvel on 4th Avenue British Columbia – 1970s – Photo: Promenac Camvel Itajaí/Disclosure

Since we are talking about family, at the time he founded Promenac, Mr. Masita’s five children were still children. So, Sergio, Claudio, Moasir Filho, Marcio and Lidia grew with the company.

Until the moment came when Seu Masita began to make decisions centrally and entrusted his children with the mission of day-to-day management of the stores.

“I am very family oriented and I want the whole family to be involved in the business. I was very happy that I could count on all the children,” he says proudly.

And not only the children of Mr. Moasir went on this adventure. The third generation of the family is already working at Promenac Camvel, modernizing it, bringing a new look and new spirit to the business.

Changes in honor of the 62nd anniversary of history

Celebrating 62 years of history, the Itajaí store recently underwent a major renovation – Photo: Promenac Camvel Itajaí/Disclosure

Promenac was born in Itajaí as the first company in the region to offer complete vehicles. A few years later, the operation was extended to the neighboring city of Balneario Camboriu – with Camvel.

Today, Promenac Camvel Group operates in a variety of segments ranging from car and motorcycle sales to used car resale, consortiums and car leasing.

More than 330 direct employees work in nearly 20 stores and outlets across all segments of the group serving customers in Itajai, Balneario Camboriu, Camboriu, Navegantes, Peña, Itapema and Porto Belo.

Promenac was born in Itajaí as the first company in the region to offer cars with immediate delivery – Photo: Promenac Camvel Itajaí/Disclosure

Celebrating 62 years of history, the Itajaí store has recently undergone a major renovation. The new structure goes beyond the sales of Volkswagen vehicles by offering a high quality after-sales service to ensure customer satisfaction at all stages of the purchase. In addition, the store also has a Promenac consortium that combines car sales with financial services.

The Promenac Camvel Group operates in a variety of segments, from car and motorcycle sales to used car resale, consortiums and car leasing. Photo: Promenac Camvel Itajaí/Disclosure

The visual communication of the device has also changed and now features a new Volkswagen brand design that is much lighter, bolder and more innovative, putting people at the center of the brand. The intention is to communicate even more with customers in a more modern language.

Promenac Locadora and used car service remain in the old store, ensuring service continuity across the segments. And if you’re already familiar with Promenac and want to be a part of it, celebrate 62 years of history with the company, take the opportunity to visit the new store in Itajai and read the news up close. The apartments are located at Rua Aleixo Maba, nº 60.

Also follow the Promenac Camvel group on social media for updates: @promenaccamvel, @consorciopromenac, @promenaclocadora and @promenacmotoshonda.