Viacredi actively collaborated with cooperatives in Santa Catarina. Photo: Disclosure.

A cooperative that was born in Blumenau 70 years ago and continues to reinvent itself. Viacredi is like this: since 1951, he has changed the lives of the people of Santa Catarina; values ​​each member, promotes strong relationships, and promotes collaborative and transparent governance. Today, the Blusoft partner has 107 service stations, over 2,000 employees and over 835,000 members. These figures also reflect the innovations that have accompanied the cooperative since its inception.

Unite people to change lives

Viacredi actively collaborated with cooperatives in Santa Catarina. It was created on November 26, 1951, when 21 employees of Companhia Hering built the Cooperativa de Crédito Organizações Hering, also known at the time as CrediHering and later as Viacredi.

The goal of the cooperative was to transform the region’s economy with financial solutions available to members.

Enrique Carvalho, an analyst at the Viacredi Innovation Center, says in an interview that this is what makes a cooperative different: to put the members of the cooperative at the center, to give them a voice in all decisions and strategies, taking into account their wishes. , following the goal of “Unite people to change lives” and thus change the lives of the members of the cooperative and the communities in which they are included.

The cooperative offers credit services to individuals and legal entities – Photo: Disclosure

Technology as an ally

The cooperative offers credit services to individuals and legal entities. He has financial investments, cards, consortiums, insurance, pensions, checking accounts and even lines of credit. Enrique says most solutions are accessed through technology resources, Viacredi relationship channels (app, website, other remote contact channels) and service stations.

“The market is constantly innovating and evolving, and ignorance of these movements can have negative consequences for an institution. For this reason, we are constantly reaching out to other financial institutions – be they co-ops, traditional or fintech – so that we can interpret these market signals and pass these advances on to our members without losing our essence. Without ceasing to be a cooperative,” Enrique explains about financial technological change and how Viacredi always stays ahead.

Aware of this increasingly hidden technological evolution, Viacredi saw Blusoft as a partner who also cares about the development of the region and the people who live in it.

“We understand how beneficial it is for our digital transformation strategies and strengthening our innovation culture to be connected to the right actors in innovation ecosystems. For this reason, the approach to Blusoft was natural. We recognize its importance for our ecosystem, and following this path makes us great and allows us to contribute even more to the development and strengthening of our community, ”adds the analyst.

Are you interested and want to know more about the services that Viacredi offers and about your participation in society? Go to the co-op website. Also enjoy and be aware of the history of other companies from Santa Catarina that have made significant contributions to the technology sector. Access Tech em Pauta and check out other similar articles.