Three days before the first ELCLASIC match between Barça and Real Madrid this season, LALIGA introduced a new graphic design for a typical match of the tournament, making it the first match in the LALIGA era to have its own graphic image.

The idea of ​​this new identity is based on eclipse concept, as an encounter “that outshines everything,” with an “astronomical appearance,” according to a statement from LALIGA. Arrival of ELCLASICO, the most watched match between clubs in world footballwhich, through international broadcasters, will reach a potential audience of 650 million people from all over the world, will also the first of the “New Era of LALIGA”’ in launching various technological innovations, improving the audiovisual presentation of the competition.

In this sense, artificial intelligence and big data will be present with the help of Microsoft in front of and behind the cameras. And on this day, clubs will unveil a new introduction, ‘Surface Pro’, which aims to promote the use of data for decision-making from the bench. Tablets created as part of the Beyond Stats project and containing Mediacoach data will be available on the benches and in training to receive alerts and match metrics in real time. In the meantime, viewers will be able to enjoy the audiovisual broadcast Real-time statistics and 3D graphics from Beyond Stats from Microsoft.

The introduction of these elements will aim to “unify their use across the 42 LALIGA clubs and promote optimal use of this technology, increasing the flexibility and speed of receiving and synchronizing data collected 16 optical surveillance cameras and 3 tactics across 42 LALIGA stadiums, which are processed almost instantly and allow real-time performance and medical data from the bench,” the statement said.

Additionally, to enhance the fan experience and commentator experience, LALIGA has also launched a new promotion that allows fans to commentate live on matches via a multi-camera feed that includes match chat and video conferencing.QR code to access new experiences what is happening on the playing field.

Among other new features, the match, which will be broadcast on DAZN LALIGA and produced by GRUP MEDIAPRO, will feature “an excellent audio-visual display that will be complemented by more cameras than ever, up to 38” – 13 more than in the other LALIGA . match – “show the viewer unusual planshighlighting 2 super slow cameras To monitor the outstanding players of each team, two robotic goal cameras and two cinematic cameras with ultra-slow replays, exclusive to LALIGA and MEDIAPRO, are used.”

The event will also feature “multi-camera feeds, artificial intelligence applied to data, the latest audio-visual production and cutting-edge augmented reality graphics,” making it “the greatest television event for all fans in the world.”

With the premiere of incentive shows this season, viewers will also be able to watch regular access to the locker roomsor flash interviews with players and coaches before and after matches, as well as other new content.