Do wedding planner this is not an easy job: many skills must find a balance between the head and the gut. Creativity and organization, authority and empathy, flexibility and determination. Complexity that can become easy or impossible. A profession that was hardly recognized in Italy, but gradually found its place and now plays its role.
Anna Frascisko things went a little further. She started with organizing weddings, an activity that she always successfully performs, which she joined as an event planner, then gradually her name became a brand to which other additional activities are directed: opening AF, renting accessories, really special furniture and tableware, AF Consulting Room, communication services and business strategy, Anna Franscisco Craft, which means cards, stationery, calligraphers, Academy training courses for professionals or beginners.
A skill set that almost naturally spread to other brands, not yours and not necessarily from the sector, who began to see him as a value multiplier, as someone who could understand their content and talk about it in a different and new way. credible. ambassadorinfluencer, storyteller, figure who can penetrate the DNA of companies, able to go deep to return to the surface with a smile, easily and communicate with a wider audience.
So collaborations with Acqua di Parma, Max Mara, Pisa watchmaking, Coccinelle, Il Gufo find a unique language for every experience. “I like to get into the heart of the brand to be able to talk about it in a different way, mine. Get inspired, define a strategy, work with a team, get results. Mind Magic. A demanding role, but basically a wedding planner is an acrobat of the perfect organization.
Source: Elle