ISDIN and tennis player Carlos Alcaraz They took their alliance one step further by launching a new project to jointly create a special sunscreen for athletes, which they presented in Barcelona. Fusion Water MAGIC by Alcaraz is a personal project that Alcaraz is very proud of because “it will help many people have healthy skin without sun damage” by raising awareness about the need for photoprotection.

The initiative arose from the tennis player’s close relationship with ISDIN, which began 6 years ago when he was just 15 years old and about to embark on a fast-paced tennis career that would take him to the top. The laboratory chose the young promise of tennis to become its ambassador and participate in campaigns to raise awareness of its values ​​and sensitivity. Over these six years, Carlos Alcaraz has taught hundreds of tennis boys and girls how to protect their skin from the sun during outdoor sports and has participated in numerous photoprotection awareness events.

But the man from Murcia wanted to go even further and become more involved in ISDIN’s mission to prevent and eventually eradicate skin cancer, and the result was the creation of his own sunscreen, tailored to the specific needs of athletes. And this is only the first step of this long-term alliance, which will be global in nature.

How it was collected Servicemedia, the tennis player explained to the press how he, along with the ISDIN R&D team, actively participated in the development of the product, bringing his experience as an elite athlete and translating his needs to the playing field to achieve the perfect sunscreen. Outdoor sports. “There are little things that are very important for athletes, and in my sport, tennis, when you, for example, grab the handle, it slips, and now it doesn’t, plus Alcaraz’s Fusion Water MAGIC is very sweat resistant, which is very and it’s very important, and it doesn’t irritate the eyes, because if you put sunscreen on your forehead and it gets into your eye, you’ll be lost,” Carlos Alcaraz said during the presentation.

This project represents another step in ISDIN and Carlos Alcaraz’s overall mission to raise awareness among athletes about the importance of sun protection during outdoor sports. “At ISDIN, we dream of a future without skin cancer, and having an ambassador of Carlos Alcaraz’s caliber, who shares our values ​​and has a global impact on so many people, allows us to amplify the message of awareness to achieve this dream,” said Juan Naya, Director General of ISDIN, in an official presentation.

Photoprotector

While playing sports outdoors has many benefits, it also requires responsible and safe exercise, and one of the most important precautions is sun protection. And official data confirms this need for awareness, as skin cancer cases have increased by 50% in recent decades, and according to the Spanish Association of Dermatology and Venereology (AEDV), 80% of sun damage occurs before the age of 18.

According to ISDIN, Alcaraz’s new Fusion Water MAGIC is specifically designed to “meet the needs of athletes who spend long hours under the sun and require a sunscreen that is highly protective, easily absorbed, non-greasy and of the required quality.” , sweat resistant. In addition to containing hyaluronic acid, vitamin E and natural microalgae extract, Fusion Water MAGIC from Alcaraz contains a new active ingredient with high antioxidant effect – Heat Stress Protect, an active ingredient of plant origin. from “Physalis pubescens, which can prevent the damage that free radicals generated by heat during outdoor sports can cause to the skin.”

Additionally, he noted that “Fusion Water MAGIC by Alcaraz” has the stars that make up the “5 Star Daily Protection” platform: “high UV protection, clinically evaluated in the laboratory and tested in real-life high solar radiation conditions; non-irritating to the eyes, assessed under ophthalmological supervision, ultra-light texture with instant absorption and intense hydration, leaving no greasy residue, high tolerance for all skin types, including sensitive and atopic skin; revival of the seas and oceans.”