Pink October is an annual campaign held around the world in October to alert the public to the early detection of breast cancer. The mobilization also aims to disseminate preventive data and emphasizes the importance of being mindful of health in addition to fighting for rights such as medical care and emotional support, providing quality treatment. Within a month, several institutions are turning to the topic to encourage women to take the exams, and many are even making them available. Such initiatives are needed for prevention, since the disease is asymptomatic in the early stages. Radio NDFM Joinville presents this month a series of reports and interviews on this topic. Oncologist Dr. Thais Menegasso Flores of CHO (Hematology and Oncology Center of Joinville) spoke this Wednesday about breast cancer prevention.