Barilla turns 145 and celebrates its history by returning to the shelves in the iconic intense blue, closely associated with our childhood memories. Operation Amarcord, yes, but keep your feet on the ground and look to the future. The new look of Barilla Classics is actually aimed at make packaging more environmentally friendly everyday products such as penne rigate, spaghetti, etc.: from September, the packaging distributed in all stores will be made from cardboard from responsibly managed forests and no more transparent plastic window. The new blue box reaffirms Barilla’s commitment to developing solutions to reduce its impact on the planet. It is no coincidence that it became the first food brand to choose paper packaging for pasta, confirming the constant attention to this important aspect in the development and production of products that enter our home (and our lives) every day.
There plastic window to which we are accustomed, never compromised the recyclability of the packaging, which could be easily disposed of in paper (easily separating the two materials at home or in the recycling process). However, phasing it out represents an even more sustainable solution, as it reduces the amount of materials used for packaging and avoids placing 126,000 kg of waste plastic on the market (based on the number of packages sold in 2020). In addition, the relationships of trust established with consumers who now know Barilla as a guarantee useful, safe and high-quality product.
Barilla’s 145th Anniversary Celebration also runs through new logo launched in January, which eschews the white oval, introducing the founding year, 1877. The official and timeless font remains the same, only enlarged/redesigned to give more meaning, while the background is tinted a deeper red to highlight love and passion a company born from the opening of a bakery in Parma with the aim of preparing delicious food. Harmonious lines and colors reflect the continuous evolution of the brand and emphasize its roots, giving both freshness and modernity.
Source: Elle