EU commitment to climate continues. With the ambitious goal of ending fast fashion by 2030, eurozone governments have decided to take concrete action. by banning a habit still in use today: the practice of luxury brands to destroy and burn unsold clothes. A waste of resources that costs the planet millions of dollars tons of waste released into the environment not for recycling and reuse. This week, the European Union decided to block the practice of brands that will be forced to recycle fabrics and waste rather than throw them away.
According to the assessment given Bof, Textile consumption in Europe has the biggest climate impact after food, housing and mobility.. It is estimated that about 5.8 million tons of clothing is thrown away in the EU every year, averaging about 11 kg per person. Many of them end up in landfills or are incinerated, with further implications for air quality. A practice exacerbated in recent years by the explosive growth of online shopping and the abuse of the average return rate, a widespread habit, especially in Germany and the United States, of buying the same item of clothing in different sizes and/or colors in order to guarantee the largest selection of products on the market. house, then to return the unselected.
In the face of extreme difficulties, such as the fashion sector, which strives to be more sustainable but always runs the risk of falling into controversy and coercion, a measure against fabric waste will already be effective today. Someone argued that it should have come into force only after the approval of the regulation of the eco-compatible plan at the European level, but the urgency of the issue requires acceleration. Here then are the next deadlines for companies.
Medium-sized companies with fewer than 250 employees must have a four-year transition period, while smaller companies with fewer than 50 employees will be exempt.. In addition to fabrics, the new law will also affect unsold electronic devices. also provides for the creation of a new “digital product passport” – an electronic document that should show the degree of environmental sustainability of the product, helping consumers make more informed and informed choices.
Source: Elle