Minimal silhouettes, clean cuts and versatile denim imbued with the spirit of the American western. These the main ingredients of the Pre-Fall 2023 advertising campaign who talk about one a new flowing and effortless sensibility signed by Ferragamo. Creative director Maximilian Davis draws on the story of Salvatore Ferragamo. for a collection with links to cowboy boots created for the film Boxcar since 1923 to take on the aesthetic codes of the era through the introduction of denim, pocket detailing, plaid prints, moccasins and shoulder bags. “I started with everyday wardrobe classics to subvert or subvert them with fabrics and materials that make them more modern and unexpected.”
On the other hand, it is the work of a creator who is faced with a story that is already written and almost inviolable. Make it yours and try to convey it in accordance with a new, more relevant vision. So, following this spirit, the sophisticated glamor of Hollywood is revisited in a modern and effortless manner: The bustier dress’s minimalist silhouette is crafted from laminated golden eel skin, andFerragamo Iconic Rainbow Sandalsfirst created in 1938 for Judy Garland, reimagined in monochrome version Davis. new interpretations of the Ferragamo bag with cut out details – now trimmed with leather interior – e seasonal variations of the Wanda bag appear everywhere as timeless signs of Ferragamo’s new era. the main thing in modern become the main characters denim it becomes total for him and for her, ol’evening wear which rediscovers a new freshness.
Everything is conveyed with a creative eye photographer Tyler Mitchellwhat gives us through images a fresh and attractive reflection of the Ferragamo universe, resolutely modern and at the same time timeless. “I grew up with Tyler, we live in the same community, and we always wanted to work together on a common project,” Davis comments. the way people are depicted conveys grace and simplicity, a relaxed and never imposed purity”. It is the perfect synthesis of a new campaign and a new vision that Davis is driving: simplicity, glamour, and sophistication.
Source: Elle