It’s like playing memory. You watch fashion shows and try to figure out what’s coming back, what’s repetitive, what might be the most popular. This is how makeup trends are born. even if today in 2023, the eye can no longer remain riveted to the backstage of the catwalks, we need to put in the extra effort and follow the stars, the social media, and the people in the city who, more than any other link, tell us which direction we’re going. “It’s always a matter of accepting and adapting a certain trend according to your own characteristics, you can’t want to marry it at any cost.
Makeup, like fashion, is cyclical., what we are seeing definitely already existed in another era and we have to rethink it, give it value, make it cool,” Maurizio Calabro, lead makeup artist for Nars in Italy, told us. For example, the strong presence of pink, conceived as affected, “doll-like” on the eyelids, lips and face. “Bold make-up has also made a comeback, on the eyes, but also in total looks, where instead of creating balance, they load the eyes, mouth and foundation, as they did in the 80s, with bright, strong and vitamin colors. Fearless”. Diametrically opposed is the sentiment most loved by Generation Z, especially in America, from vanilla girl, The queen of TikTok with a no-makeup effect in shades of beige and nude.
“A few years ago he was already very popular on Instagram to the sounds of #makeupmakeup, what Stefano Anselmo did twenty years ago in Anna Oksa in an updated and lightened way,” the makeup artist continues. “The most interesting starting point we will see is the return of shiny materials, metallics and holographics – a finish with a touch of retro but with more character, perhaps what was needed after so many years of warm, comfortable colors and opaque finishes. Therefore, metal is not only for the eyes, but also for sculpting the face with a peach-toned blush with shimmery gold and bronze-pink highlights that help bring out the natural complexion in an unprecedented way.”
barbie girl
It can’t be a coincidence that the 2023 Pantone pink, fuchsia and (Viva) magenta color of the year flooded the spring-summer fashion shows. The challenge is clear and strong: the first live-action film adaptation, also known as the film, will be shown in July. be released, which will give life to the most beloved doll: Barbie, starring Margot Robbie, joined by Ryan Gosling as Ken. If you want to ride the trend, pay attention: the pink color of Barbie on the lips goes well with light shadows, if you have an olive complexion, it is better to opt for a shade in the center of the lips on a nude basis.
bold look
Next season, bright colorful eyeliner will be the main character. The classic black pen puts aside and grabs kajal pencils suitable for writing even inside the eye, gel jars for finger or brush application, wet and dry products to play with intensity and finish. Durable maxi pencils are ideal for those who are not experts but want to experiment. Advantage? They work well and you don’t have to be precise.
Filler effect
Everyone is crazy about glossy lips, but a “wet” look can be experimented on both cheekbones and eyelids. This is one of the most popular makeup options for celebrities and continues to be a success thanks to the (long-standing) trend for plump and plump lips. Simply lightly blend the contour of the upper lip with a well-blended nude pencil, and then apply gloss or moisturizing oil. Minimum cost, maximum return.
vanilla skin
It’s a trend that’s all the rage on TikTok, it’s an aesthetic that speaks of natural beauty, but also of luxury, minimalism and cosy 360 degrees. Practical makeup vanilla it’s made with super natural concealers and a hint of foundation only where needed, the skin is supposed to be nude, perfect and radiant.
watch the metal
The beauty of a metallic finish is that just a hint is enough to immediately appear “made up”, which is not easy to implement, but not impossible. The products that make it better are liquid eyeshadows, which however need to be mixed and processed very quickly. If you are less familiar, it is better to opt for powders or pencils, which can be used to brighten the eyes. Never leave mascara on to complete the look.
Return of Holo
The holographic effect, which had its high point in the 90s, and then at the beginning of the new millennium, reappeared on the catwalks. Bright and spectacular, this type of makeup differs from all others in that there is a special cut of mica inside its powder. The overall look is perfect for an important event or a night out when you don’t want to go unnoticed, alternatively you can add holographic touches to the lips and eyes, contrasting with more practical shades.
Source: Elle