When you start talking to Tiffany Masterson, it’s impossible not to be fascinated and inspired by her infectious enthusiasm as she talks about her one-of-a-kind “fifth child”. It all started with an exacerbation of the fat content of the T-zone, enlarged pores, inflammation and recurring redness. In 2012, Masterson is a typical consumer of beauty products. However, this Houston mother-of-four has something else: she’s hyper-curious and very assertive.
For two years, without a formal background in chemistry, she tried to understand why her skin reacted the way it did: “Our skin is not naturally sensitive (in the vast majority) and not by accident. That’s all we put into it. daily “on it and in our body to make it reactive!”. She then proceeded to open her cream jars and those of her friends, who confessed to her that they had similar skin discomforts. Between lessons and lessons, the housewife studied the ingredients for skin care, as well as the epidermis itself, its functions, structure and needs. In turn, he began making and then selling homemade cleansing bars. That’s how success came. People began to ask her for advice and suggestions. Her mission became clear: to improve the lives of those who, like her, suffer from skin problems.
Driven by this search for “pure, compatible and clinical”, she began to experiment and develop formulations, first on paper: “I began to understand what they contained: preservatives, pH stabilizers, fragrances, alcohol, essential oils, antioxidants… – and figured out what should and should not be in it. I was fascinated that there was no brand on the market that didn’t have them!” With the help of a chemist, he extracted the “6 suspects” and launched his creations in the form of a line of skin care with an ironic name. drunken elephant. Result? Mrs Masterson finally rediscovered pleasure clean and balanced skinwho looks flawless even without makeup. Full reset and challenge won.
Although Masterson began his challenge for clean skin care think about your needs, today about your 35 face products, body and hair suitable for the whole family: “This head and foot line has become a household brand over time, not only for housewives, but also for husbands, daughters, sons, their friends, football players who use it. pink things, Mrs. Masterson? That’s really funny. They love shampoo!” Its packaging definitely has something to do with it: it’s fun, colorful and thoughtful, with clear instructions for use and detailed ingredients sourced responsibly from all corners of the world, fully tested formulations and certified to industry standards. , matcha tea, milk thistle, horse chestnut, water lily and of course marula oil join the elephant dance with moisturizing, balancing and lifting formulas… without fragrance, silicone or essential oils.
The founder of Drunk Elephant gave us a live demonstration of smoothie making in front of us: “The idea is to put the consumer behind the wheel. In accordance with our philosophy, they can use whatever they want, however they want! If you need more moisture this day, mix vitamin C and some retinol into your day cream. Enough of a nut of each product – and each procedure will last much longer. After the interview is over, there is only one thing left to think about: take on the line, try all the products and create your own “beauty bar”. “privately at home. Now it’s easy to see why, in just a few short years, Drunk Elephant has become a brand adored by skincare lovers across the Atlantic.
Her next projects: “I would like soap and hand cream by the sink. I have already made them and use them! But I can’t throw them away yet.” If Masterson wants it, she will no doubt get it!
6 self-care tips from Tiffany Masterson.
- PUT ON MARULA OIL: “Marula oil is rich in antioxidants and omega 6 and 9. It nourishes and moisturizes the skin, giving it a youthful glow.” This tree, native to parts of Africa, produces fruits that elephants love to eat. When the fruit falls to the ground, it ferments. Elephants eat them and “stumble like they’re drunk.” Hence the name Drunk Elephant (literally, a drunken elephant).
- CLEANING ONCE A DAY: “At night to support the acid mantle. Skin will be perfectly balanced and will not need cleansers in the morning.”
- SOFTEN YOUR MAKEUP: “The more base you use to cover, the more you’ll need!”
- LESS – MORE: “Let your skin do what it does best without disturbing it.”
- REJECT vanity: “If you find a product in your bathroom that contains one or more of the 6 Suspects — essential oils, silicones, chemical sunscreens, SDS (sodium dodecyl sulfate), perfume, dyes, and drying alcohol — throw it away. No regrets. .”
- BE GOOD: “My mom always told me: every day at school, find a reason to compliment someone! This is very simple advice, but very important.”
Discover all Drunk Elephant products at www.sephora.it
Source: Elle