Home Fashion After several months of silence and scandal in the campaign, Demna announces a new course for Balenciaga.

After several months of silence and scandal in the campaign, Demna announces a new course for Balenciaga.

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After several months of silence and scandal in the campaign, Demna announces a new course for Balenciaga.

The return of the historic home of French luxury after a scandal similar to that of Balenciaga associated with campaigns souvenir shops from the Spring-Summer 2023 collection, not an easy feat. After accusations and apologies, we need facts and creative director demna he laid his face on her again. This is reported by the Instagram account. style is not com AND fashion businessreferring to the first exclusive interview went to Vogue after a scandal with a Georgian designer announced guidelines who are pushing the New Deal at home. The first foundation is simplicitybeginning withtune which will characterize next show scheduled for March 5th in Paris 11.30, which will consist of clothes, soundtrack, lights, nothing more. The focus will be on the collection and the creative work, not so much on the show itself. A collection to be cherishedthe legacy of the legendary Spanish designer Cristobal BalenciagaWith back to pure tailoring, another guide post. An approach very similar to couturier, but transferred to ready-to-wear.


demna gvasalia balenciaga

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As the designer has always said in interviews, the fashion show will be divided into three parts: the first will be about cut and experimentation, the second will be more focused on silhouette and form, and the third will be about the concept of modern elegance, with clear references to the traditions of the house. the same tradition who called on Demna to his complete rediscoverywhich led him to directly change his creative approach: to omit the most provocative part of the image creation, instead to put himself making clothes myselfand not just lead the process. Kind of a return to basics. “I went back to sewing jackets. That’s how this house started, and that’s how I started as a stylist,” he said in an interview. And it was from the armholes, from the cuffs, from the construction of the shoulders, that this new cycle for Balenciaga began, which we can’t wait to discover. Reappropriating the exciting art of fashion making, designing and making clothes, and all the planning behind it. Cut jackets and trousers, experimenting with models and shapes. This is the profession of a fashion designer, not a showman, and it was she who prompted Demna to return to the game. Already at the end of last year, a preview of the new and rediscovered creative approach was presented on the Maison’s Instagram account with an edited video of Cristobal Balenciaga’s 1960s collections. A message that today sounds like a precise declaration of intent that begins with the traditional craftsmanship of the company, which since 1917 has always led the Balenciaga name to secular success. We just have to wait for the next Paris show to understand the “transformation” that is taking place. Of course, now the curiosity really rolls over.

    Source: Elle

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