After Farfetch, the giant Moda Operandi also decided to expand its offering to include the whole world. the beauty. The new section was launched on January 10 and will offer a total of 300 products from around 55 brands, including skincare, cosmetics, perfumes, body and hair products, clearly luxurious but with an approach aimed at promoting lesser known brands that therefore still distributed to major retailers. A choice that wants to emphasize that research and originality are the foundation of the platform. But in general, this novelty has something to tell Rthe man who covers the beauty todayespecially luxury: today it has acquired a different value than in the past, creams, cosmetics, etc. are no longer associated solely with the search for a certain action, and their way of functioning is not mysterious. Today we are more aware of every aspect, so much so that we give them new symbolic meaning.
How luxurious beauty replaced bags
Leaving aside some exceptional cases, such as some very exclusive creams from Sisley and Guerlain, which can cost over a thousand euros, luxury products remain so in relation to their sector, but still remain affordable. In full accordance with our capabilities and the budget that we all have to draw up based on the necessary income and expenses, we can from time to time estimate expenses in excess of one hundred euros for a palette or anti-aging serum, knowing that there is no, it will go bankrupt. It is a hug, a gift we give ourselves, maybe even to show off, as is the case with lipstick or touch-up powder during the day. They are a real style accessory, element of pure aesthetic and hedonistic pleasurewhich with some sacrifice we can give ourselves. This is why luxury beauty products have effectively replaced bags, which today in many cases have become Not available.
On the other hand, times are changing and the prices of handbags are skyrocketing, inspired by Hermès, the absolute benchmark of luxury and exclusivity, where even in some cases used items are more expensive than new ones. Chanel is one of the brands that raised prices the most, approx. +60% since 2019, but as long as those who are ready to spend them continue to do so, the market will not stop. Covid, the crisis, rising prices for raw materials and therefore for any product or service have led to various price increases, but wages have remained unchanged. Social inequality increases, purchasing power decreases: the ability to take away important whims has definitely decreased.
Even used and vintage, it’s really hard to find good deals when it comes to luxury and designer brands: prices are lower than new ones, but still high. That’s all beauty is the perfect alternative. We are clearly aware of the uncertainty of the current situation, and here “comfort” purchases also play an important economic role: luxury beauty is the answer thanks to trends, social networks, as well as a greater ability to appreciate different products. Take care of yourself. They give it to us instant gratification what, perhaps, only carrying the bag of our dreams can give us, besides, we take care of our skin or hair, playing with colors, experimenting with new olfactory notes.
And when the product is ready, we can buy it again, try others, or go back to low or medium price, carrying the memory ofexperience. Because this is precisely what is fundamental: the use is not only functional, but also emotional, also consisting of sophisticated design, such as luxury bags and accessories. Sensory to the max. On the stage of luxurious beauty, now more enlightened than ever, are the sociology of consumption, social psychology and marketing at their best: all tools that will help us in the future to understand this transition that we are going through now. Let’s see what will happen to bags and lipsticks in the future.
Source: Elle