The long-awaited Black Friday has finally arrived, but it is not black only because of the discounted prices. It’s also for the environment, which has to deal with the associated costs of a weekend of rampant shopping around the world. Introduced in 1952 in the United States to mark the Friday following Thanksgiving, which traditionally marks the start of the Christmas shopping season and related sales. Recently, Black Friday has spread all over the world, and the consequences for the environment have been disastrous.. According to Dirty Delivery money.co.uk report quoted Rescue gate429,000 tons of CO2 were produced in 2020, the same carbon dioxide exposure produced by a London-New York flight was repeated 435 times.
Fashion shopping and climate change
Of course, this has been an exceptional year due to the pandemic, distancing, and long periods of self-isolation that have forced the use of e-commerce. But consumerism in recent years, stimulated by marketing campaigns that send people into a panic and encourage them to buy at any cost in order not to lose a possible “business”, has certainly not decreased. Especially if we think that 80% of the clothes we buy end up in landfills. So, how many clothes should we buy a year to control climate change? According to the report “Unfit, Unfair, Unfashionable: Resizing Fashion for a Fair Consumption Space” published by The Hot or Cool Institute and the Rapid Transition Alliance and circulated www, the fashion world is one of the most polluting sectors, to the point that it could account for 25% of global emissions by 2050. To avoid this hypothesis, people should limit themselves to buying 5 pieces of clothing per year: this would help contain the influence of the fashion system, which has already been covered up by ending free returns.
Part of the problem, according to the study, lies with the wealthiest segments of the population. On average, the richest 20% of shoppers pollute the environment 20 times more than the poorest 20% of shoppers. The fast fashion fallacy, and phenomena like the average return rate, which consists of ordering multiple sizes of the same clothes online, trying them on, then deciding which ones to return, and wardrobe is a real scam against brands . This is a fraudulent return practice that requires the customer to purchase an item – clothing, bags, shoes, or any other item – and use it for a limited time before returning it, claiming it to be new.
“The fashion industry – from manufacturers to retailers to consumers – needs far-reaching changes to be more sustainable, fairer and less polluting,” the authors say. “Without such changes, the fashion industry’s share of global emissions will increase. By 2030, fashion emissions are predicted to increase by almost 50%. In 2030, the global fashion industry will emit as much emissions as India in 2021.a nation of about 1.4 billion people, the world’s third largest emitter of greenhouse gases after China and the United States, and coincidentally always absent from major climate summits, and also in opposition to any ecological transition.
Source: Elle