Home Fashion Fashion has come to the attention of Brussels, the EU wants to reduce the number of fashion shows

Fashion has come to the attention of Brussels, the EU wants to reduce the number of fashion shows

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Fashion has come to the attention of Brussels, the EU wants to reduce the number of fashion shows

More and more director and interviews. IS EU policy and countering the effects of climate change decided to target the fashion industryone of the strategic assets of the Italian economy, dictating what, according to some sources, should be the new line, which will affect not only clothing materialsbut also onrelease of collections It’s included turn over products on mannequins. Following the stated goal of ending fast fashion by 2030 with a set of rules that should govern the life cycle of a product, avoiding so-called “planned obsolescence” and enter the percentage of recycled materialsEuropean Commission Considers Hypothesis reduce impressions to contain waste. A change of pace that the entire fashion system must accept by 2030.

and reduce the number of impressions
The EU aims to reduce the number of annual fashion shows to limit the impact of fashion on the environment.
ANNE-CHRISTINE PUZHULAGetty Images

Vivian Loonela, head of the Estonian delegation to the EU Commission, warned the details of the upcoming directive in an interview with the website Err.eeinforms MFFasion. According to the newspaper, the plan would find justification in the published data of some studies, the source of which is not specified, on the basis of which the EU each person would throw away on average about 11 kilograms of textiles per year, especially kilograms of clothes. “An unacceptable waste, as the discarded clothing was worn only seven to ten times.” Hence the idea of ​​developing a “sustainable textile strategy to redirect as many items as possible off store shelves and people’s wardrobes into recycling and reuse programs by 2030.”

Once again, fashion is in the sights of Brussels, which accuses the textile and fashion sector of following production processes that involve waste. In fact, limiting the number of fashion shows to reduce clothing waste would be tantamount to trying to reduce the number of records in the music scene by limiting concerts. A somewhat convoluted strategy that risks doing more harm than good, primarily economic, to all employees who are committed to the success of fashion shows designed to be even more grandiose, scenographic and spectacular. In fact, this is not just about the presentation of a new collection, but about the transfer of the stylist’s artistic vision into a single event, which collects and absorbs the current surrounding him, sublimating it.

and reduce the number of impressions
According to the EU Commission, the average European citizen throws away 11 kg of fabric per year.
Andreas RenzGetty Images

Of course, there remains the issue of recycling clothes, a real shame for Western countries. In addition to being “the fourth largest producer of greenhouse gas emissions after food, housing and transportation, it also consumes large amounts of water and raw materials. Textile consumption, says Loonela, is the fourth most destructive factor for the environment. and climate change in general. As you know, EU countries every year dump mountains of textile waste, mostly discarded clothes, into the poorest areas of the planet, especially Africa. A problem that it would be illusory to believe that we can solve it by reducing the number of annual fashion shows.

Source: Elle

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