We knew it right away when we saw the parade #PinkPP on the catwalk in Parismain character Valentino Fall Winter 2022 2023 Fashion Collectionthat this vibrant and vibrant color was so much more than just a color. A balm for the heart, a joy for the eyes, a source from which to draw precious teaching: colors have a strong symbolic, evocative and invigorating power. Pierpaolo Piccioli, creative director of Valentino, actually made it something more: a distinctive mark, a code, a confirmation of absolute individuality. To the extent that it was immediately love, from the catwalk to the red carpet with the images of the stars. However, one more step was not enough, and here it is: pink color Pink PP takes a step forward and gets closer to everyday life, common use. In collaboration with the Pantone Color Institute, Valentino presents a collection of limited edition items.. Everyone abandoned the iconic pink PP.
Made in collaboration with Copenhagen Design ApS, limited edition collection it consists of only 11 pieces are for daily use. Umbrellas small and large, thermo glasses and flasks, key chains, notepads in several formats: each piece is made from the highest quality materials and is characterized by the typical Pantone color card, which no longer has a single shade of pink gravitating towards fuchsia, but only one – indeed, very individual – Pink Valentino PP. Obviously the logo is not missing, signature at home, which adds extra sparkle.
This special collaboration between Valentino and Pantone’s Pink PP Color Institute will also celebrate with a series of activations. around the world, through pop-ups and pop-ups that will greet customers and viewers throughout October. Boutiques interested are Italian and French, as well as a selection in the Middle East and Asia, including Singapore and Japan. In addition, from October 10, a digital experience developed with Meta Spark Studio allows users to enter a world completely immersed in the shade of Pink PP, in which it will be possible to discover the 11 pieces of the collection: the journey begins on Valentino’s Instagram profile. . In turn, they are painted with pink polypropylene.
Source: Elle