We are here. We were really looking forward to this moment. Collaboration with a recognized and well-known designer who was able to instill his creativity Zara Collections: the perfect combination of the ready-to-wear artistic flair and the affordable approach (in terms of price) of the Spanish luxury fashion giant. There Narciso Rodriguez capsule collection for Zara this is a reality, and they talk about it not only clothing, accessories and footwear which will enrich the offer Fall fashion 2022 but also for the importance it has within the brand strategy.
Zara collection with Narciso Rodriguez: a new strategy takes shape
The Spanish low cost fashion giant has given us a real sense of uplifting on more than one occasion. He excelled with the Zara Studio collections, with Luca Guadagnino’s Christmas film, with ad campaigns shot by famous photographers, and last summer with Kate Moss as the face of the campaign. At night. Gradually, one step after another, never losing the right path (nor the goal well focused in front of you), Zara managed to convince us that – yes – in the end, this too will be fast fashion, which it is (because this is fast fashion, and therefore the sustainability controversy does not escape), but it is fast fashion that can really to make you feel more special by urging us to buy less and better, with more awareness. How? The last tactical move represents the tip of the iceberg of this evolutionary process (but it is only the beginning): the proposal Zara for Fashion season autumn 2022 includes capsules in collaboration with Narciso Rodriguez.
Fall fashion 2022: Narciso Rodriguez x Zara capsule collection
Take the minimalism of the American designer and put it at the service of the essence – wide and inclusive – that gives life to the Zara collections. “Over the years,” explains Narciso Rodriguez, “I have had the pleasure of getting to know the Zara brand team on a personal level. They have always been big supporters of my work. and when the opportunity arose to work together, it all happened very naturally. When I was first told about the idea participation in the creation of the Fall 2022 fashion collectionimmediately thought essentials capsule”.
From a work suit (pencil skirt and matching blazer, with a sharp neckline and stilettos) to put proof of self-confidence and sensuality (for example, a red sheath dress with draping on the side), passing through wide and flowing slip dresses, plain or embroidered: already available online, The Narciso Rodriguez collection for Zara keeps the American designer’s promiseor offer women the opportunity to build capsule wardrobe based on a few (but good) pieces that can be swapped and combined with each other. The mood is obviously the product of the designer’s own stylistic code, which drew on the heritage of his brand: “Working closely with the team, we identified some of the most iconic silhouettes in my archives and reimagined them. This collaboration represents one of the highlights of my career: it is truly a collection born of mutual love for tailoring and this timeless style. The result materializes in a series of pieces that celebrate the essence of my work with a contemporary approach.”
And for a launch that competes directly with rival H&M, known for exclusive collaborations with brands such as Lanvin, Versace and Giambattista Valli, Narciso Rodriguez and the Zara group came up with special advertising campaign with Natalia Vodianova, the designer’s friend and muse. Photographed by Craig McDean in the style of Ludivine Poiblanc. ca va sans dire.
Source: Elle