Not even a week has passed since the announcement of the new Gucci x Adidas collection, but the Instagram post was enough to send all the social schemes (i) to tail. Sit back, grab your diary, and open the page until June 28th, then draw a “J” next to the iconic Swoosh logo and start the countdown. From the lavender fields of Provence, through the bakeries of Paris, to the crystal clear sea of Hawaii, Jacquemus always included in his collections such elements of sportswear as diving equipment, hiking boots and swimwear. Passion for nature and aesthetic attention to the body led him to create his first Jacquemus + Nike Collaboration.
“Sport has always been in the DNA of my brand,” he said. Simone Port Jacquemus in an interview with Vogue France, noting that his 2014 and 2015 collections were based on sneakers. “However, as the brand grew, so did the Jacquemus girl: she started wearing heels!” But something from the initial love for the sport remained in the heart of the designer: “I always said to myself: if I ever do a collaboration, it’s only with Nike.” Nike, on the other hand, has always had an impressive track record when it comes to working with the biggest names in fashion, often collaborating with Comme des Garçons and Sacai, as well as names like Ambush’s Yun Ahn, Martin Rose and Hiroshi. Fujiwara. . Thus the marriage between them, ca va sans dire, was a matter of several years.
Inspired by sports heritage Nikeespecially in vintage style ACG (All Conditions Gear), the new collaboration speaks to Simon Porte’s love for the sport. Jacquemus he wanted to envision a world where outdoor activities and field sports come together in a new fluid aesthetic. So what can we expect from Jacquemus x Nike? The collection will consist of 15 items in neutral tones, including iconic ones. Nike Air Humara Historic end 9o model with tiny Swoosh logo. Two weeks after the release of the collection, the French brand introduced the sneakers that will form the basis of the limited capsule. Nike Air Humara Customized by Simon Port Jacquemus. The new sneakers have a thin rubber sole with a suede upper and a tiny gold Swoosh logo on the side. The collection will be presented in two shades: creamy beige and chocolate, the sneakers are decorated with the Jacquemus logo on the tongue and heel.
But the collection will focus on more than just athletic shoes, with a pleated skirt reminiscent of the uniforms of favorite tennis players Jacquemus, Emma Radukanou and Naomi Osaka, and a unisex bucket for hikers and motorcyclists. There will also be a pair of pearl white seamless cycling shorts that use Nike’s knowledge of materials and technical processes, as well as a nod to Lady D’s sporty look. “I wanted to use this collection to appeal to a wider audience,” says . Jacquemus”, “and it was very important to me that it was not an elite collaboration, but something that everyone could wear.”
Our favorite subject? Dress with neckline on the back, of course, which promises us to give it our all on the field and in the club. A collaborative piece in technical fabric and a gold Swoosh closure, a tribute to the Jacquemus closure on the latest collection’s iconic cropped cardigans. “Super light but super sensual,” Jacquemus says of the highlight of his collection: “It was my first idea.”
But in the end Why did Nike want to partner with the French brand? Because, simply put, that was what he lacked. A sophisticated allure where everything falls into place effortlessly, a subtle and neutral palette that pairs with technical fabrics and the sublimity of the body, any body. Another collection that comes out of necessity, desire and lack of know-how, and which leads us to feel that a solution can often be a solution. Once again, fashion is a mirror of what’s going on in the world, responding with new open, inclusive and inclusive collaborations that we too can’t wait to wear.
Source: Elle