We return to Provence, we return to where it all began. Less than an hour from Salon-de-Provence, hometown Simon Port JacquemusArles is located: we are in the south of France, and it is here the eponymous fashion house founded by the French designer will show on June 27 reminding (of course) friends at home and professionals to report. The excitement and curiosity immediately skyrocketed: do you remember the last performance of Jacquemus in Hawaii? At the fashion show Le Splash – this is the name of the Spring-Summer 2022 fashion collection – followed by a beach party with necklaces and flower wreaths, delicious cocktails and local music. What to expect now from returning to Provence?
It is not the first time that Simon Port Jacquemus chooses – his chosen one – Provence. He has already led us to lavender and wheat fields, transforming (immediately) the locations of his fashion shows into additional narrative elements, at times almost dreamlike, but also dreamy and poetic – such is their assumption. Announced wwd.com, the new Jacquemus collection to be shown in Arles will be called Le Papier and will be available for purchase immediately after the show in the brand’s online store. As for the reference season, we know that Jacquemus conceives his collections in a timeless way (that is, out of season), but the proposals may coincide with the arrival of the fall-winter 2022-2023 fashion.
Meanwhile, there is still no teaser from the brand’s Instagram profile: keep your likes and comments at the ready, #sharethelove will be a must once the brand reveals something else. what from Le Splash was fun and irreverent, and it came straight from the depths of Hawaii: “I am pleased to announce that our next fashion show Le Splasha truly unique project for us, will be held in Hawaii, ”was written in the caption. And in the post – a thematic announcement, with a mask and snorkel, right under the water.
But speaking of mysteries to be revealed, it seems that this show will also provide an opportunity to present Jacquemus’ long-awaited new collaboration with Nike. (which debuts on June 28, exactly the day after the Arles show), which is writing a new chapter in the history of the streetwear brand’s rivalry with rival big titans (think adidas, which has partnered with Gucci, and most recently also with Balenciaga). . Jacquemus fashion show Le Papier the arrival in Arles also confirms the brand’s organizational strategy.: at the moment (and who knows, forever or until when) there are no fashion shows in the official calendar of Paris Fashion Week. Simon chooses when and where. bisu bisu.
Source: Elle