Are there still gaps in the thriving (and arguably saturated) skincare market? According to Kim Kardashian, yes, that’s why she decided to launch her own line of facial products: it will be called Skkn from Kim and debuts on June 21 with nine recommendations that she has studied personally and in which we will find everything she has learned over the years from the best makeup artists and dermatologists she has worked with. This new brand marks the return of the influential entrepreneur (she also owns the Skims brand) to the beauty world after she announced break at a later date of its cosmetics brand KKW Beauty to rebrand, a fate shared by KKW Fragrance. No news from this front, just like unknown if W of “West” will be keptalthough Kim legally removed her husband’s surname after the divorce.

After that, in 2020 giant Coty acquired 20% of Kim Kardashian West Business (for $200 million), Kim said he wanted to enter the world of skin care and two years later he achieved his goal: it goes without saying that the hype is going through the roof.

Everything we know about Kim Kardashian’s skincare line

Kim Kardashian has always suffered psoriasis, for this reason, pays special attention to skin care, choosing pure formulas for its products that are truly suitable for everyone. In a video presentation of his new brand, he explained that he wanted to share with others everything he had learned over the years, interacting with the best professionals in the field. On the other hand, to work with her to create Skkn by Kim products, she called her trusted facial specialist, Joanna Czech Republicbeloved by celebrities, for fine-tuning something that wasn’t there.

The range includes a facial cleanser, acidic and enzymatic exfoliating toner, hyaluronic acid serum, vitamin C serum, brightening drops, night oil, moisturizer, exfoliator and eye contour. A complete routine ready to revolutionize the world of skincare. But Kim Kardashian also posed a lot great attention to packaging, reusable for all products: lines are important and neutral colors are full of their own style, beauty or something else, really elegant. They are reminiscent of marble and stone, chic and sophisticated, created by her to decorate her own closet.

Therefore, everything has been studied in detail, it remains only to check the effectiveness of Skkn by Kim: for this we will have to wait until June 21, when the entire line will be sold exclusively on new brand website.

Diet Prada accusations of plagiarism

But there is something in all this enthusiasm and hype around the new Kim K brand. Diet Prada, an IG account that is dedicated to exposing everything that is problematic in fashion, from copying to non-inclusive behavior and choices, has outraged many users who accuse the entrepreneur of copying another company’s name. effective, SKKN + already exists and is a Brooklyn-based skincare salon that also sells its own products. Owner Sydney Lunsford has been using the name since 2018 but registered it on March 28, 2021, two days before Kim. Then the dance of litigation between the small company and the colossus begins to try to change the name of the second.

However, there are those who would notice the similarity with SKN for LH, the brand of American model Lori Harvey: at the moment stylized names are a trend, it can be a random choice mixed with bad timing, the fact is that the most famous of the Kardashians, as always, is a lot of controversy, certainly controversial. On the other hand, another criticism that the Prada diet has made is cultural appropriation, which the African American community has often accused it of in the past. However, no responses have been received from the former Mrs. West at this time.