Many fashion fans (more than 255,000 to be exact) follow the profile @carmeron on Instagram. Perhaps what initially attracted her was that she was one of the pioneering blogs behind the international phenomenon Zara (and other affordable brands) when it came to bringing fashion trends to the streets. Then he showed that there is much more to know…

This Sevillian has adapted to new times and, after closing her blog, has focused her efforts on Instagram, where she has one of more practical and fun profiles in the fashion sector. However, beyond this, he has managed to create a community in which, in addition to talking about microtrends, he comments on TV series, beauty products, celebrity images and any details of life (like his workouts) that come up. tireless mind @Carmeron.

And with him Black Friday around the corner, who better to tell us the tricks of the trade than the Spanish woman who knows more about Zara than anyone else in the world? We have no doubt (and proof) that this is the case, and that thanks to this, none of the clothing or accessories you’ve had your eye on has slipped through your fingers this year.

How has Black Friday changed since it appeared in Spain?

“The Spanish market’s involvement with Black Friday is relatively recent and closely linked to online shopping. In 2010, brands like Apple were the first to offer discounts on this day. Others, such as Oysho or Zara Home, have done this since 2012. And the company Zara itself joined only in 2014. It was a Black Friday more similar to the original concept: shorter (just one day) and with discounts on everything. The 20% that Zara gave on everything was much better than the first day of sales. Unfortunately, this did not last long, and he moved on to selecting goods in the vast majority of stores, sometimes with a higher discount, but never returned to that “to everything.”

How do you assess the strategy of Zara and the rest of Inditex brands during these shopping days?

“I think it’s lost some of the magic by only covering select properties, which it already does throughout the year with offers like the special price. But obviously, on a day when purchase intent spikes, you should get involved and offer discounts. It’s a matter of luck: create a shopping cart and your item will be among the selections.”

How do you prepare yours a wish list Shopping?

“I admit, I have less and less hope for the big chains’ Black Friday… They’ve broken my heart too many times. for this wardrobe basic at a higher price, on which you can get an interesting discount. This is also a good time for other products, such as beauty products, which have really competitive discount policies.”

How to shop during Black Friday? In a physical store, on a website or in an app?

“Mostly and almost exclusively online. The crowds in stores are brutal and it is much more practical to concentrate your energy in the first minutes of online sales.”

What tricks or tips do you have for avoiding finding that item of clothing you want to sell out?

“Prepare your cart and keep a close eye on the discount start times at each support… And if something is out of stock, don’t give up on the day.”

What do you think is worth investing in during Black Friday sales?

“Perhaps on more expensive items where the discounts can be significant, such as a coat, a nice bag or shoes. The most forward-thinking would say to take the opportunity to do your first Christmas shopping, but the reality is that most chains and then sales before the holidays… I’m betting on a fad or some expensive clothing we can get at an interesting price “

What will be your main goal during Black Friday 2023?

Black coat, but it can also be from Manteco. [Manteco es una emblemática casa de tejidos italiana que fabrica lanas de altísima calidad y es proveedora de marcas de lujo y algunas low cost como Zara, Mango, etc].