Netflix: Ad-supported plan will ‘reward’ users who run marathons, get it

Netflix: Ad-supported plan will ‘reward’ users who run marathons, get it

The streaming giant wants to reward you for the hours you spend marathoning the series.

Netflix is ​​preparing another new feature for its subscribers, this time for those who use plan with advertising from streaming. In accordance with Amy ReinhardPresident of the service’s advertising department, those who invest heavily in episodes of marathon series will rewarded on the platform with an ad-free release.

The new rewards system was detailed by Reinhardt in a Netflix blog post as part of Netflix’s celebration of the milestone. 15 million users who uses the advertising giant’s plan streaming. The measure will only be implemented in 2024 and it will work like this: those who are marathon runners three episodes in a row series will be rewarded Episode 4 no ads.

“Beginning in the first quarter of 2024, our subscribers around the world will be able to use our new marathon system for advertising plans that include back-to-back episodes.”— Amy Reinhardt wrote. “After watching three episodes in a row, subscribers will receive the fourth episode ad-free.”

There is no further information yet on how the new system will be rolled out to advertising plan subscribers around the world. There is also no confirmed specific date for the new feature’s arrival in Brazil, but it is safe to say, according to information from the President of Netflix’s advertising department, that it will be available early next year.

Netflix wants to reward plan subscribers with ads for watching consecutive episodes.

In addition to encouraging subscribers to stay on the platform longer, this measure could be another strategy for Netflix to attract users and thus increase profits in the long run. The advertising plan itself comes at the height of a crisis in the sector, with a significant drop in subscriber numbers forcing the platform to plan new ways to change this scenario – one of them was a controversial update to a password sharing rule that prohibits users from different households using the same account.

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