Is it just a coincidence? Unlikely: if it seems to us that everyone is watching San Remo, then this is because they are. Even Pornhub, the world’s leading adult entertainment platform, saw a record 17% drop in traffic on Tuesday. It just so happened that it happened on the first night of the festival in Sanremo. Apparently, the Italians were really all tuned in to Rai 1 and out of 10 million 757 thousand viewers who followed the first edition of the Italian Music Festival, a good percentage refused to spend their evenings watching porn.

In particular It seems that follow Pooh’s concert on the Ariston stage was more attractive than a masturbation session. According to the Milan office of Pornhub: after 19:00, the flow began to slowly fall as the start of the show approached. The peak of the fall (-17%) occurred at 23:00 during the performance of the cult group. “After 11pm,” he explains. rolling stone who analyzed the site data, “Accesses began to slowly increase again, returning to normal levels around 1 a.m. Around 2pm, when prime time ended, traffic not only returned to normal, but also reached +7% compared to the average, a sign that after the performances, Italians definitely want to get access to Pornhub to end the evening in joy.

The ratings of the first evening of the Festival were very good: a share of 62.4%, the highest since 1995 during the Pippo Baudo era.. We know that San Remo has been experiencing a renaissance of late: the latest editions of the Amadeus-led Festival have already achieved great results, but they are overtaken by +8% compared to 2022. Looking at Pornhub, from 2017 and this has never happened. a similar decline in visits due to the show’s prime time: second rolling stone last year on the same evening, traffic loss was only 3.8%. Sanremo beat Pornhub ten to zero.