Good at first. Chiara Ferragni succeeded in her national pop debut respecting the expectations that Amadeus and Rai had placed on her from the day they saw her and her influence in the media. As the saying goes, “blow up the internet”, catalyze social media, destroy competition and fill the front pages of all newspapers. Mission accomplished and, frankly, with extreme ease. Chiara Ferragni brought to Sanremo 2023 what she does perfectly in her comfort zone 3.0 translated into 16:9 format: beautiful tailor-made clothes and lots of spontaneity, an established magic formula spiced with messages of female power and the importance of family. Far but close, her husband Fedes is proud of his wife, who applauded via social media a few kilometers away from Ariston, the sisters of the Ferrañez house in City Life, and the children who were the protagonists of the final part of his monologue. A leading role for Vittoria, who, albeit virtually, was next to her mother on stage as an accomplice. matching dress by Dior what Maria Grazia Chiuri came up with for the influencer and her mini me imbued with a message of liberation that binds generations.

Dior dress worn by Chiara and Vittoria in the pre-festival shoot and which was published last night on Cremonese’s Instagram profile, has the meaning of female power, like the three others that the entrepreneur wore on her first evening in Sanremo. Cell, a haute couture dress consisting of a jumpsuit embroidered with rhinestones and a tulle skirt inspired by the work of Jana Sterbak. The meaning is well explained in the caption for social photos of mother and daughter posing together. “Releasing new generations from gender stereotypes in which women often feel trapped,” reads the description of the dress, which “represents the hope of breaking the conventions imposed by patriarchy.” This explains little Vittoria’s participation in the tableau vivant: the representation of that hope placed “in today’s girls who will be the women of tomorrow” and in “a mother’s wish for her little girl who can finally scream Vittoria!”.

A symbolic and powerful path that Chiara Ferragni wrote with Maria Grazia Chiuri. (last night in the hall, sitting in the second row behind Amadeus’ wife), with whom she has a special relationship. Not only did the Dior designer sew her wedding dress, she was always present at the most important moments of her life. Together again today to proclaim their message, which is the apotheosis of modern and proud feminism, the forte of the creations of the Roman designer, with a series of manifesto dresses that go beyond the glamor that we are used to seeing at the Festival. .

A message to all young women, and one in particular: little Vittoriabecause, as Chiara recalled in her letter, “being a woman is not a limitation,” but an added value.