Gerard Piqué in those days not only had to face Shakira’s attacks over his song with Bizarrap, but he also had to deal with business failure because Kosmos, the company he runs, gave up. his contract to operate the Davis Cupone of his major projects.

Shakira and Gerard Piqué, accomplices of the 2019 Davis Cup Final

There was a reason for this contract not to be renewed, namely that the International Tennis Federation (ITF) refused renegotiate 40 million euros that the company promised to pay for each of the publications, according to 2Playbook, the information was confirmed by El Confidencial. And it seems that expectations were not justified.

It should be noted that Piqué’s business has managed to improve the image of the tournament since his company became the leader. but for this he had to sacrifice many millions of euros, so the numbers were not positive. Piqué has signed a 25-year contract with the ITF.but as the International Tennis Federation requested more investment, Piquet’s company decided not to continue.

King Felipe and Gerard Piqué share secrets at Davis Cup 2019

Since Cosmos took over the Davis Cup, the final has been held twice in Madrid and most recently in Malaga. In 2019 it was also in SpainRussia in 2021 and Canada took place at the José María Martin Carpena Sports Palace in 2022. But it seems that in this way the Cosmos did not completely disassociate itself from the world of tennis, as he will represent the athletes the growth of Andrei Rublev, Borna Coric and Elina Svitolina. The ATP has Rublev, and the WTA has Daria Kasatkina, who has been a client of the agency since the end of 2021.

Other projects in progress

It was the first project of the Cosmos, and since then through different vertical companiesparticipates in the organization of other events such as the Spanish Super Cup held in Saudi Arabia, the Balloon World Cup or La Velada, and the last two in collaboration with streamer Ibai Llanosso for now these projects are ongoing.