After all, why did you run out of appetizer plates?

After all, why did you run out of appetizer plates?

Collecting was common in the early 2000s.

The sticker album craze may have momentarily returned with the advent of World Cup 2022but there was another collectible that was in vogue in the early years 2000. Popular discs called “tazos”, churned out famous cartoon characters and shaped the childhoods of several children. Among the collections Yu-Gi-Oh! to the classic look X-Menthis practice of snacking eventually fell into disuse, but you know why?

What is a tazo?

Tazo from the first Sabritas campaign in Mexico.

Created in the first half of the 1990s. nineteen ninetyyou bowls were part of the snack marketing strategy Sabritas In Mexico. idealized Pedro Padierna as well as Fabian de la PazThe campaign sought to revive the success achieved cards soccer balls, which were available in snack packs.

Form representation pelvis came from another part of the world, from Hawaii. There advertisers found POGobjects similar to tampons which were used in the game to simulate “marble”.

After getting to know the product, Fabian bought a license and hired an advertising agency to develop a new range. Being an abbreviation for taconazowhat does it mean in spanish “Bounce” or “in heels” – in reference to a game in Mexico in which children kicked caps with their heels – small objects began to be called “tazo”.

Sabritas’ first campaign using the product was with characters from Funny melodies. They were 100 cups collectibles are divided into four classifications: 40 images of scenes from the animated series, 20 shows half of the characters’ bodies, 20 with a picture of the character and their respective name as well as 20 others with characters dressed in rappers.

Promoting tazo in Brazil

collect in mexico bowls became fashionable in the late 90s and quickly aroused interest PepsiCowhat brought promotion to Brazil Tazo Manialaunched in 1997. Divided into normal bowls, super as well as megain addition to various storage products, the collection has been a success, opening doors to “fashion” which will last until 2013.

The heyday of collecting occurred mainly between 2002 as well as 2004. In 2003 alone, three collections were released: Yu-Gi-Oh! Magic bowls, Yu-Gi-Oh! gun and fly as well as Yu-Gi-Oh! Metal Tazo. Between glow-in-the-dark, metallic and special versions, Elma chips are released around 15 collections between 1997 and 2020.

However, since 2013, the volume of production has decreased significantly. The last collection of this year were bowls to run with theme pirates. Only after seven years will objects return to the market with UEFA Champions Leaguetrue, quietly, with little advertising, a lot of controversy, and only twenty bowls.

Because it’s all over?

This shortage in the market for snacks and bowls has no official explanation. In fact, the market seems to have just given up on the idea of ​​continuing the tactic. marketing. Among the theories, some report children’s lack of interest in “hand toys” even parents complaining about high expenses and a lot of spoiled food.

However, there are two points that seem to confirm the end of culture. bowls in Brazil: (1) creation of a 2014 ban on advertisements for children and 2) high cost of brand licensing.

With a resolution adopted conanda, there was a reduction in advertising, as well as a reduction in children’s programs on open TV. incision TV Globinhofor example, and the inability to create targeted advertising meant relying solely on “mouth to mouth” to promote campaigns.

This has added to the cost of licensing brands such as Marvelwould prevent not only the creation of demand, but also profit accrued in excess production costs, distribution as well as brand.

The Tazos are back with a special Pac-Man collection

Some of the most famous collections included Yu-Gi-Oh!, Spongebob, Dragon Ball, X-Men as well as Justice League. One of the last was Avengersat the start of the franchise 2012. While one of the returns from bowls brought a special collection of 40 years Pak Man.

Despite the fact that the yellow character in games is popular, the cost of a license is nothing compared to what Marvel and AD represent today. These marketing questions are only part of the problem.

This is due to the fact that over time “know how” (knowledge of methods and procedures) production bowls He was lost. The proof of this is how the collection UEFA was marked by controversy when consumers began to report that packages no bowls while others thirty.

the people and my mom who bought a clumsy potato with 30 TAZOS inside
woman wanted potatoes came 50% air 50% tazo she is a bitch lol pic.twitter.com/SFwqclzGUN

— hat fluff (@milenabarross_) April 13, 2020

Mexico still has tazo campaigns sponsored by Sabritas over the years. Some collections included pokemon, spy as well as The Simpsons.

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